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REVIEW: Unibet Casino UK

By Momchil Chonov Gambling Expert & Content Lead
Our Contributors
Last Update: October 2025
Major Updates
  • Updated Sep 16, 2025: Research process initiated.
  • Updated Sep 24, 2025: Experts and contributors began hands-on testing.
  • Updated Oct 02, 2025: Primary reviewer started individual assessment.
  • Updated Oct 07, 2025: Review privately published for internal review.
  • Updated Oct 15, 2025: Review published publicly.
Overall Score
How does it work:

The Casino.net Overall Score is calculated automatically and based on hard facts about the operator, as well as on expert and user opinions.

Score Components and Weight:
  • 30% Casino.net Algo
  • 30% Expert Ratings
  • 30% User Ratings
  • 10% Web Ratings
How Unibet Compares:

Unibet Casino has a Casino.net Overall score higher than 81% of all reviewed UK casinos.

Overall Score Distribution:
 7.5/10 or 75% High Score Naming: High The Casino.net Overall Score is calculated automatically and based on hard facts about the operator, as well as on expert and user opinions. by Casino.net
Bonus Bet £10, Get £40 Casino Bonus
Link Check Offer Here
Other Casinos Unibet Casino Bonus
Full T&Cs Apply. 18+ gambleaware.org. New Customers only. Minimum Deposit £10 and Get £40 in Casino Bonus Funds. Debit card only. Up to 50x wagering, game contributions vary, max. stake applies, new customers must opt in and claim offer within 24 hours and use within 30 days. See full terms. 
Licence # 45322 Issued on 2016-07-12
All Ratings
  • 7.0/10
    Casino.net Algo Based on our automatic algorithm
    Casino.net Score
    7.0
    The Casino.net Overall Score is calculated automatically and based on hard facts about the operator, as well as on expert and user opinions.
    Overall Score Distribution:
    • 30% Casino.net Algo
    • 30% Expert Ratings
    • 30% User Ratings
    • 10% Web Ratings
  • -/10
    User Rank No user ratings yet
    User Rank
    -
    Our user rank is an aggregate rating based on all user ratings. When there are still no user ratings, the score distribution becomes as follows.
    Overall Score Distribution:
    • 40% Casino.net Algo
    • 40% Expert Ratings
    • 20% Web Ratings
  • 7.5/10
    Web Rank Based on opinions across the web.
    Web Rank
    7.5
    Our web rank is an aggregate rating based on the information from the Play Store, Apple App Store, Trustpilot, ahrefs.com Domain rating, and semrush.com authority score.
    Overall Score Distribution:
    • 30% Casino.net Algo
    • 30% Expert Ratings
    • 30% User Ratings
    • 10% Web Ratings
  • 8.0/10
    Expert Score Based on the tests of 6 experts.
    Expert Score
    8.0
    The expert score is an aggregate of all team members and contributors who worked on compiling this comprehensive review. Check out all our expert opinions and insights.
    Overall Score Distribution:
    • 30% Casino.net Algo
    • 30% Expert Ratings
    • 30% User Ratings
    • 10% Web Ratings
Slots: 3669+
Slots RTP: 95.55%
Payout: 1 - 3 days
Software:
Payments:
UK Players Accepted
Rate Unibet Casino
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Unibet Casino in the App Store

What We Don’t Like

  • Fewer Live Suppliers Limit Game Diversity
  • Some T&C Need Clarity
  • No ‘Play Again’ or Slot Discovery Feature

Our Recommendations

  • Add More Live Casino Software Brands
  • Streamline Design and Slot Replay Tools
  • Refine Complaint Timelines and Link Socials
Momchil Chonov - Gambling Expert & Content Lead email
Gambling Expert & Content Lead
Momchil Chonov

Momchil Chonov brings over 17 years of experience in land-based casinos and online gambling content, offering a deep and well-rounded understanding of the gaming industry. His extensive background allows him to produce accurate, engaging, and insightful content for players of all skill levels. Passionate about responsible gambling and player education, Momchil is committed to providing trustworthy advice, in-depth reviews, and clear, easy-to-follow guides. His goal is to ensure every visitor enjoys online gaming in a safe, informed, and responsible way.

Know your limits Gamble Responsibly 18+
  • Keeping gambling fair and safe for all
  • Promoting and supporting responsible gambling
  • Testing online gambling safety and fairness since 2003
Page Content

Unibet Casino Features and Comparison

Ranked 6th out of 49 casinos in the United Kingdom.

Unibet Casino in the App Store
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Website unibet.co.uk
Online Since 1997
Casino Type Instant Play, Mobile, App
Network Platinum Gaming Limited
Licenses 45322, UK Gambling Commission
Welcome Bonus Bet £10, Get £40 Casino Bonus
Sign Up Time Instant
Min Deposit £5
Max Deposit £10000
Max Withdrawal Monthly No Limit
Max Withdrawal Daily £50000
Number of Games 3970+
Number of Slots 3669+
RTP 97.00%
Slots RTP 95.55%
Payout Speed 1 - 3 days
Software Providers
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Payment Methods
, , , , , , , , ,
PayPal Accepted No
Compatible Devices Android, iOS, Windows, and macOS
Restricted Countries AF, ET, HK, IR, IQ, JO, KW, KP, PK, PH, SY, TR, YE
Awards Socially Responsible Operator - EGR Awards 2016 Sports Betting Operator - EGR Awards 2016 Affiliate Marketing Campaign - EGR Awards 2015
Other Gambling Products Sport, Poker, Bingo
Customer support Live Chat, Phone, FAQ
Company Platinum Gaming Limited
Sister Sites 32Red, Vlad Cazino, Maria Casino
Affiliate program Kindred Affiliates
Manual Flushing No
KYC Verification Yes

Unibet Casino Media

  • Unibet Casino Home Page on Mobile

    Unibet Casino Home Page on Mobile

  • Unibet Casino Slots on Mobile

    Unibet Casino Slots on Mobile

  • Unibet Casino Table Games on Mobile

    Unibet Casino Table Games on Mobile

  • Unibet Casino Live Casino on Mobile

    Unibet Casino Live Casino on Mobile

  • Unibet Casino Home Page on Desktop

    Unibet Casino Home Page on Desktop

  • Unibet Casino Slots on Desktop

    Unibet Casino Slots on Desktop

  • Unibet Casino Table Games on Desktop

    Unibet Casino Table Games on Desktop

  • Unibet Casino Live Casino on Desktop

    Unibet Casino Live Casino on Desktop

Ratings Breakdown

Unibet Casino scored 7.5 out of 10. The score is based on the following components, each with its respective weight:

Casino.net Algo

The Casino.net Algorithm is automatically calculated using objective data about the casino. Below is the score for Unibet Casino based on all criteria:

Our Criteria Casino.net Percentage Distribution How Unibet Casino Scored
Geo Licence
15 %
Score meaning
15 %
  • 15% The casino has a licence for this country.
  • 0% The casino doesn’t have a licence for this country.
 15 % Unibet Casino has a licence for this country.
Responsible Gambling Systems
5 %
Score meaning
2 %
  • 5% All features available.
  • 0% No features available.
 2 % Unibet Casino offers deposit limits, self-exclusion.
Safety Technology and Privacy Protection
5 %
Score meaning
5 %
  • 1% Casino uses HTTPS.
  • 1% Cookie warning.
  • 1% Customizable cookie settings.
  • 1% Anti-malware and spyware certificate.
  • 1% Password protection and checks against data breach.
 5 % Unibet Casino uses HTTPS and has cookie warning, customizable cookie settings, anti-malware and spyware certificate, password protection and checks against data breach.
Safety & Responsible Gambling 2.5/10 or 25 % 2.1/10 or 21 %
Criteria Casino.net Percentage Distribution How Unibet Casino Scored
Number of Games
5 %
Score meaning
5 %
  • 5% Has more games than 80% of all reviewed casinos.
  • 4% Has more games than 70% of all reviewed casinos.
  • 3% Has more games than 60% of all reviewed casinos.
  • 2% Has more games than 50% of all reviewed casinos.
  • 1% Has less games than 50% of all reviewed casinos.
  • 0% Has less than one hundred games.
 5 % Unibet Casino has more games than 80% of all reviewed casinos.
Number of Slots
5 %
Score meaning
5 %
  • 5% Has more slots than 80% of all reviewed casinos.
  • 4% Has more slots than 70% of all reviewed casinos.
  • 3% Has more slots than 60% of all reviewed casinos.
  • 2% Has more slots than 50% of all reviewed casinos.
  • 1% Has more than one hundred slots.
  • 0% Has less than one hundred slots.
 5 % Unibet Casino has more slots than 80% of all reviewed casinos.
Number of Live Games
3 %
Score meaning
3 %
  • 3% Offers all the most popular live casino games – roulette, blackjack, baccarat, Casino Hold’em, Three-Card Poker, Hi-Lo (or Sic Bo).
  • 2% Misses one or more of the most popular live games but has the three most important ones – roulette, blackjack and baccarat.
  • 1% Doesn’t offer either live roulette, blackjack or baccarat.
  • 0% Doesn’t offer live games.
 3 % Unibet Casino offers live roulette, blackjack, baccarat, Casino Hold'em, Three-Card Poker, and Hi-Lo.
Number of Software Providers
2 %
Score meaning
2 %
  • 2% Has games by more software providers than 50% of all reviewed casinos.
  • 1% Has games by less software providers than 50% of all reviewed casinos.
  • 0% Has only one software provider.
 2 % Unibet Casino has games by more software providers than 50% of all reviewed casinos.
Games 1.5/10 or 15 % 1.5/10 or 15 %
Criteria Casino.net Percentage Distribution How Unibet Casino Scored
Overall RTP
8 %
Score meaning
7 %
  • 8% Has better RTP than 90% of all reviewed casinos.
  • 7% Has better RTP than 80% of all reviewed casinos.
  • 6% Has better RTP than 70% of all reviewed casinos.
  • 5% Has better RTP than 60% of all reviewed casinos.
  • 4% Has better RTP than 50% of all reviewed casinos.
  • 3% Has better RTP than 40% of all reviewed casinos.
  • 2% Has better RTP than 30% of all reviewed casinos.
  • 1% Has better RTP than 20% of all reviewed casinos.
  • 0% Has RTP lower than 80% of all reviewed casinos.
 7 % Unibet Casino has better RTP than 80% of all reviewed casinos. (RTP: 97.00%)
Slots RTP
7 %
Score meaning
2 %
  • 7% Has better slot RTP than 90% of all reviewed casinos.
  • 6% Has better slot RTP than 80% of all reviewed casinos.
  • 5% Has better slot RTP than 70% of all reviewed casinos.
  • 4% Has better slot RTP than 60% of all reviewed casinos.
  • 3% Has better slot RTP than 50% of all reviewed casinos.
  • 2% Has better slot RTP than 40% of all reviewed casinos.
  • 1% Has better slot RTP than 30% of all reviewed casinos.
  • 0% Has slot RTP lower than 70% of all reviewed casinos.
 2 % Unibet Casino has better slot RTP than 40% of all reviewed casinos. (Slots RTP: 95.55%)
RTP 1.5/10 or 15 % 0.9/10 or 9 %
Criteria Casino.net Percentage Distribution How Unibet Casino Scored
Welcome Bonus Max Amount
7 %
Score meaning
1 %
  • 7% Offers a higher bonus amount than 90% of all reviewed casinos.
  • 6% Offers a higher bonus amount than 80% of all reviewed casinos.
  • 5% Offers a higher bonus amount than 70% of all reviewed casinos.
  • 4% Offers a higher bonus amount than 60% of all reviewed casinos.
  • 3% Offers a higher bonus amount than 50% of all reviewed casinos.
  • 2% Offers a higher bonus amount than 40% of all reviewed casinos.
  • 1% Offers a lower bonus amount than most reviewed casinos.
  • 0% Doesn’t offer a welcome bonus.
 1 % Unibet Casino offers a lower bonus amount than most reviewed casinos.
Wagering Requirement
6 %
Score meaning
4 %
  • 6% Offers better wagering contributions than 80% of all reviewed casinos.
  • 5% Offers better wagering contributions than 70% of all reviewed casinos.
  • 4% Offers better wagering contributions than 60% of all reviewed casinos.
  • 3% Offers better wagering contributions than 50% of all reviewed casinos.
  • 2% Offers better wagering contributions than 40% of all reviewed casinos.
  • 1% Offers better wagering contributions than 30% of all reviewed casinos.
  • 0% Offers worse wagering contributions than 70% of all reviewed casinos.
 4 % Unibet Casino offers better wagering contributions than 60% of all reviewed casinos. (Average contribution: 30.00%)
Bonus Minimum Deposit
2 %
Score meaning
1 %
  • 2% Accepts a lower bonus minimum deposit than £10.
  • 1% Accepts a £10 bonus minimum deposit.
  • 0% Accepts a bonus minimum deposit higher than £10.
 1 % Unibet Casino accepts a £10 bonus minimum deposit. (Minimum deposit: £10.00)
Bonus 1.5/10 or 15 % 0.6/10 or 6 %
Criteria Casino.net Percentage Distribution How Unibet Casino Scored
Number of Payment Methods
2 %
Score meaning
1 %
  • 2% Offers more than 10 different payment methods.
  • 1% Offers fewer than 10 payment methods.
  • 0% Offers only one payment option.
 1 % Unibet Casino offers fewer than 10 payment methods (Payment methods: 9)
Fastest Withdrawal Time
3 %
Score meaning
3 %
  • 3% Offers instant withdrawals.
  • 2% Offers same-day withdrawals.
  • 0% Fastest withdrawals take more than one day.
 3 % Unibet Casino offers instant withdrawals.
Minimum Deposit
1 %
Score meaning
1 %
  • 1% Accepts a minimum deposit of £10 or lower.
  • 0% Accepts a minimum deposit higher than £10.
 1 % Unibet Casino accepts a minimum deposit of £10 or lower. (Minimum deposit: £5.00)
Maximum Deposit
1 %
Score meaning
0 %
  • 1% Accepts a higher maximum deposit amount than 50% of all reviewed casinos.
  • 0% Accepts a lower maximum deposit amount than 50% of all reviewed casinos.
 0 % Unibet Casino accepts a lower maximum deposit amount than 50% of all reviewed casinos. (Maximum deposit: £10,000.00)
Cashout Limits
1 %
Score meaning
1 %
  • 1% There are no cashout limits.
  • 0% There are some cashout limits.
 1 % Unibet Casino has no cashout limits.
Currencies
1 %
Score meaning
1 %
  • 1% Accepts local currency.
  • 0% Doesn’t accept local currency.
 1 % Unibet Casino accepts £.
PayPal Accepted
1 %
Score meaning
0 %
  • 1% Accepts PayPal.
  • 0% Doesn’t accept PayPal.
 0 % Unibet Casino doesn’t accept PayPal.
Payment 1.0/10 or 10 % 0.7/10 or 7 %
Criteria Casino.net Percentage Distribution How Unibet Casino Scored
Customer Support Availability
3 %
Score meaning
3 %
  • 3% Customer support available 24/7.
  • 2% Customer support available every day but not at all hours.
  • 0% Customer support not available every day.
 3 % Unibet Casino offers 24/7 customer support.
Customer Support Methods
3 %
Score meaning
0 %
  • 3% Customer service offers live chat, phone, and email support.
  • 2% Customer service doesn’t offer either live chat or phone support.
  • 0% Customer service offers only email support.
 0 % Unibet Casino does not offer comprehensive customer support methods.
Compatible Devices
2 %
Score meaning
2 %
  • 2% Software works seamlessly across all devices, old and new.
  • 1% Software works mostly on new devices.
  • 0% Software doesn’t work on all modern devices.
 2 % Unibet Casino works seamlessly across all devices, old and new.
Languages
2 %
Score meaning
0 %
  • 2% Supports more than two languages.
  • 1% Supports two languages.
  • 0% Offers only one language.
 0 % Unibet Casino does not specify supported languages.
User Experience 1.0/10 or 10 % 0.5/10 or 5 %
Criteria Casino.net Percentage Distribution How Unibet Casino Scored
Casino Awards
4 %
Score meaning
2 %
  • 4% Has two or more casino awards.
  • 2% Has only one casino award.
  • 0% Doesn’t have casino awards.
 2 % Unibet Casino has only one casino award. (Socially Responsible Operator - EGR Awards 2016 Sports Betting Operator - EGR Awards 2016 Affiliate Marketing Campaign - EGR Awards 2015)
Other Products
4 %
Score meaning
3 %
  • 4% Offers sports betting, poker, bingo, and lotto, except for casino.
  • 3% Doesn’t offer all the other products – poker, bingo, sports betting and lotto.
  • 2% Offers only one other gambling product.
  • 0% Offers only a casino.
 3 % Unibet Casino doesn’t offer all the other products – poker, bingo, sports betting and lotto. (Products: bingo, poker, sport)
Public Company
2 %
Score meaning
2 %
  • 2% Public company.
  • 0% Not a public company.
 2 % Unibet Casino is a public company.
Reputation and Awards 1.0/10 or 10 % 0.7/10 or 7 %
Casino.net Percentage Distribution 10.0/10 or 100 %
Casino.net Algo Score: 7.0/10 or 70 %

Unibet Casino has a higher Casino.net Algo score than 90% of all reviewed casinos.

100% 7.0 points out of 10.0
Safety 25%
Games 15%
RTP 15%
Bonus 15%
Payment 10%
User Experience 10%
Reputation and Awards 10%

User Ratings

There are no user reviews yet. Be the first to leave a review by clicking the button below.

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  • 7-8 0 (0%)
  • 5-6 0 (0%)
  • 3-4 0 (0%)
  • 1-2 0 (0%)

Web Ratings

See how Unibet is rated by players and platforms across the web, offering a glimpse into its overall public perception.

Website Score Translating into score out of 10
App Store 4.7/5 9.4/10
Play Store 4.6/5 9.2/10
Ahrefs Domain Rating 74/100 7.4/10
Lighthouse Metrics 90.5/100 9.1/10
Trustpilot 1.3/5 2.6/10
Reviews.io Not listed Not listed
Average Web Score: 7.5/10

Expert Opinions

Slots Expert's Opinion
Lindsey Jones - Slots Expert
Lindsey Jones Slots Expert

Lindsey has over 5 years of experience as a content writer in the igaming industry. Her focus and specialty are on slots. She has written numerous reviews for different games, always providing quality content.

Live and Table Games Expert's Opinion
Nikola Antonov - Live and Table Games Expert
Nikola Antonov Live and Table Games Expert

Nikola started working as a senior content writer in 2019, and since then, he has created numerous online casino reviews and articles about gambling in different countries. Over the years, he has been involved in projects that require a thorough analysis of various gaming platforms, which has helped him gain strong expertise. Thanks to his experience in writing reviews, Nikola has built a precise comparison model to overview and fairly assess online casinos and their services.

Social Media Expert's Opinion
Manuela Nikolova - Social Media Expert
Manuela Nikolova Social Media Expert

Manuela Nikolova serves as the dedicated social media reviewer for casino.net, providing expert analysis on how gambling brands engage with players and build trust across various platforms. She brings together a master’s degree in marketing and brand management with extensive experience in social media strategy and the creation of engaging gambling-related content. Above all, Manuela is deeply committed to player safety, consistently advocating for transparency and responsible gambling practices.

Legal Expert's Opinion
Momchil Petrov - Legal Expert
Momchil Petrov Legal Expert

With over a decade of legal experience in the online gambling industry, Momchil specializes in advising key stakeholders—including operators, providers, and affiliates—on compliance, licensing, and regulatory strategy. He has drafted hundreds of Terms & Conditions, Privacy Policies, and other key legal documents tailored to the online casino space. As a speaker at international gambling conferences, he stays ahead of industry trends and evolving legal standards. In his reviews, he takes a critical look at each casino—breaking down the fine print, highlighting potential red flags, and offering players clear, trustworthy insights grounded in real legal expertise.

IT Expert's Opinion
Plamen Spahiev - IT Expert
Plamen Spahiev IT Expert

Plamen is a seasoned IT expert with over 20 years of experience leading technical teams and designing secure, high-performance systems. With a strong background in cybersecurity, risk analysis, and infrastructure optimization, he ensures each casino meets high standards for technical reliability, speed, and data protection.

Slots Expert's Opinion

Our slot expert reviews the slot selection, software providers, and how easy it is to browse games. They also look at branded titles, jackpots, and features like tournaments and missions.

What I like:
  • 150 Free Spins on Welcome Bonus: Compared to rivals, the welcome bonus is generous. Deposit at least £10 for a 100% matched bonus and you'll also receive 150 free spins. The free spins are on Fishin' Frenzy: the Big Catch, and the wagering requirements are 50x. Only deposits with Visa/Mastercard qualify for the bonus.
  • Exclusive Slots: Unibet offers 50+ exclusive slots that you can only play on the website or app. Most are provided by top software developers like Games Global, Relax Gaming, and Gameburger Studios. The best ones on the site are Hyper Joker King Millions, Cranky Panda, and Bumble Tumble.
  • Huge Slot Selection: The number of slots available to UK players is one of the largest collections in the UK, with just over 3750 to choose from. All slot types are available, and you can use the filters to choose slots with themes like Ancient Greek, horror, or Irish luck. Popular UK slots are also available are Big Bass Splash and Dead or Alive.
  • Dream Drops Jackpots: You can play over 60 Dream Drops jackpot games where any player can win the Mega (over £1m) and Major (over £40k) anytime. These Relax Gaming titles start from just 20p per spin. The most popular ones at Unibet include Cluster Tumble, Great Pigsby, and Swag Bag.
What I don't like:
  • No Memory: Once you've played a slot, there is no way to access it without searching for it again. There is no "Play Again" category, which could easily be added. Also, a discovery function wouldn't go amiss.
My recommendations:
  • Simplify the Design: Even though there are so many slots, and the filters are advanced, the feel does seem a little cluttered. The grid format has 5 games across the screen, and for people who require glasses, it could be a little more spaced out. The top navigation bar could also be split up into subcategories.
  • More Slot Bonuses: There is never any harm in adding more slot bonuses, whethere deposit or no deposit. One thing I like at many online casinos is offering cashback on any losses across the previous week.

Live and Table Games Expert's Opinion

Our live and table games expert reviews the variety of table games, live dealer quality, and software providers. They also check table limits, usability, and availability, plus extras like bet behind, tournaments, and gamified features like badges and levels.

What I like:
  • Special Poker Loyalty System: Unibet Casino immediately caught my attention with its dedicated poker loyalty scheme. This allows players to accumulate points that can later be used to get rewards like rakeback or potential boosts. Various weekly bonuses are also included in the scheme; overall, it is an excellent advantage for poker fans.
  • Exclusive Live Casino Games: What else differentiates Unibet from many other casino sites on the market is the inclusion of exclusive live casino games. Notable titles, for example, are Unibet Lightning Roulette from top provider Evolution, or Unibet Speed Roulette by Pragmatic Play. Undoubtedly, the presence of proprietary live tables from notorious software suppliers helps Unibet build trust by offering special game options to its clients.
  • Attractive Betting Limits for Beginners: It seems that Unibet is oriented toward customers who prefer to play with lower stakes. Most live casino games have low minimum betting limits ranging between £0.10, £.020 or £.050, allowing players with lower budgets to start playing without risking too much funds.
What I don't like:
  • Fewer Software Suppliers: The live casino lobby of Unibet is powered by several leading game suppliers, which guarantees high quality. However, this also means that players may not find more game variations from other notable software brands than other gambling sites offer.
My recommendations:
  • Games from More Reputable Software Brands: I think that including games from only a couple of main software providers limits players who seek diversity. Therefore, I believe that Unibet will benefit from adding game options from other notable software brands to make its game lobby even more competitive and complete.

Social Media Expert's Opinion

Our social media expert checks which platforms the company uses, how often they post, and how well their content performs. They also look at follower count, brand tone, growth, and whether any channels are inactive or missing.

What I like:
  • 200K+ Followers Across Social Media: Unibet UK is highly active across social media platforms with over 200K combined followers on its official, verified accounts on X (130.3K), Instagram (28.8K), Facebook (40K), YouTube (21.2K), and LinkedIn (7K).
  • Extensive Content on YouTube: With over 900 videos on YouTube, Unibet provides an extensive library of content mainly focused on sports betting, particularly football and horse racing. There are expert commentary, predictions, and tips for sports betting enthusiasts.
  • Focused and Niche Facebook Strategy: The Unibet Racing Facebook page provides targeted, high-quality content focused on horse racing, attracting a dedicated community of racing enthusiasts. This is another way to prove Unibet's authority in this gambling segment.
What I don't like:
  • Inactive LinkedIn Account: Despite having a LinkedIn account with 7K followers, there's no content or posts. This missed opportunity on a professional platform could have been a chance to highlight Unibet's corporate culture, industry leadership, and news updates.
  • Broken Facebook Link on the Unibet Website: The official Unibet website currently links to a deleted or non-existent Facebook page. This creates confusion, weakens the brand's credibility, and could drive potential customers to unofficial or fraudulent accounts.
My recommendations:
  • Activate LinkedIn for Industry Content: Unibet should start posting on LinkedIn regularly to highlight corporate updates, industry insights, responsible gambling initiatives, awards, and collaborations. The platform is well-suited for building credibility and attracting professionals and partners.
  • Fix the Broken Facebook Link on Their Website: Unibet can easily and quickly fix the broken Facebook link on its website. It can replace it with a link to the Unibet Racing Facebook page instead. This will minimize or eliminate any confusion.

Legal Expert's Opinion

Our legal expert checks if the casino is licensed and since when. They review the terms to see if bonus abuse is clearly defined and flag vague or misleading clauses. The review also covers player protection, responsible gambling tools, ADR, GDPR compliance, and regulatory fines.

What I like:
  • Clear and Accessible Terms: Unibet's Terms and Conditions begin with concise summaries of the most critical legal points, each linked directly to its detailed section. This approach lets users understand their rights and obligations quickly without wading through dense legal text.
  • Comprehensive Table of Contents: The Terms and Conditions and Privacy Policy feature a clickable table of contents. This makes it very easy to locate specific rules, policies, or dispute procedures, standing out as user-friendly compared to many rival operators.
  • Advanced Behavioural Monitoring for Safer Gambling: Unibet employs a proprietary Behaviour Monitoring Tool that continuously evaluates player activity for signs of gambling harm. The system triggers interventions by a specialist team, exceeding the minimum UKGC requirements and providing an extra layer of proactive protection.
  • Detailed GDPR and Data Security Disclosures: The Privacy Policy is comprehensive and regularly updated, making Unibet's data collection, sharing, and retention practices transparent. The brand is certified to high EU/UK GDPR standards, including explicit security and customer rights sections.
  • Licensing and Regulation: Platinum Gaming Limited operates Unibet and is licensed and regulated by the UKGC (Licence No. 45322, issued 12 July 2016). The Gibraltar Gambling Commissioner provides oversight outside the UK.
What I don't like:
  • Regulatory Fine for AML and Social Responsibility: In 2023, Platinum Gaming Limited was fined £2.9 million by the UK Gambling Commission. Failings included inadequate controls to detect duplicate accounts, allowing self-excluded or blocked users to play, delays in source of funds checks, and suboptimal risk-based assessment for social responsibility triggers.
  • Unclear Complaint Response Timeframes: Section 30 of the Terms and Conditions outlines the complaints procedure. However, timescales for responses are not clearly defined. Endeavouring to "reply promptly" or "within a reasonable time" leaves room for interpretation. Only a provision to respond "within not more than eight weeks" leaves room for lengthy delays in receiving an outcome to a complaint.
  • Inactive Account Fees: After 12 months of inactivity, Unibet applies a £5 monthly fee after advance notice. While this is explained in the T&C, players could overlook it, leading to dissatisfaction.
My recommendations:
  • Define Complaint Timeframes: Unibet should explain more clearly how long players will likely have to wait for a response when complaining, rather than only quoting the longest possible timeframe.
  • Reconsider Inactivity Fees: Reducing or removing the inactivity fee, or requiring repeated warning notices before fees are deducted, would align Unibet more closely with customer-friendly practices.

IT Expert's Opinion

Our IT expert evaluates the site’s technical performance, covering security, HTTPS implementation, and core web metrics. They also check mobile optimization and the use of content delivery networks. Further review includes caching practices, hosting setup, and frontend diagnostics.

What Works Well
  • Excellent Initial Performance & Interactivity: The site loads and becomes interactive very quickly.
    • Server Response Time: A fast 210 ms.
    • First Contentful Paint (FCP): An exceptional 0.3 s.
    • Largest Contentful Paint (LCP): A good 1.9 s.
    • Time to Interactive (TTI): A very fast 1.9 s.
  • Strong Privacy and Code Health:
    • The site avoids the use of third-party cookies, which is excellent for user privacy.
    • No browser errors were logged to the console during the analysis.
  • Solid Foundational Setup:
    • The site correctly enforces HTTPS, uses HSTS for security, and supports the HTTP/2 protocol.
    • A mobile viewport (width=device-width, initial-scale=1...) is properly configured.
    • The technology stack is based on Java and the DM Polopoly CMS, and it uses modern performance techniques like Priority Hints.
What Needs Improvement
  • CRITICAL - Extreme Layout Instability: The Cumulative Layout Shift (CLS) score is 0.699, which is exceptionally high and the most severe issue identified. This creates a highly disruptive visual experience for users as content shifts dramatically during page load.
  • High Main-Thread Blocking: The Total Blocking Time (TBT) is 450 ms. This is significantly above the recommended threshold and indicates that long-running JavaScript tasks are blocking user interaction and degrading the experience.
  • Slow Visual Completion: Despite the fast initial paint, the Speed Index is slow at 3.0 s. This, combined with the high TBT, suggests that heavy script processing after the initial render is delaying the final visual state of the page.
  • Infrastructure Gaps:
    • No CDN Detected: The analysis did not identify a Content Delivery Network, which is a significant missed opportunity for a site of this scale.
    • No Caching Layer Detected: No specific application or reverse-proxy caching layer was identified.
    Missing SEO Elements: No structured data (schema.org types) was found.
Recommendations
  • Fix CLS as the Absolute Top Priority: The 0.699 CLS score must be addressed immediately.
    • Action: Use browser developer tools to identify which elements are causing these massive layout shifts. This is often due to dynamically injected content (from A/B testing tools like GrowthBook), ads, or images that load without reserved space. Enforce width and height attributes on all images and iframes, or use CSS aspect-ratio to reserve the required space in the layout before content renders.
  • Reduce Total Blocking Time: The 450 ms TBT is the primary driver of the poor Speed Index and sluggish feel.
    • Action: Profile the site's JavaScript execution to pinpoint the long tasks. Investigate the performance impact of the analytics suite (Snowplow) and A/B testing tool (GrowthBook). Break down any large script tasks into smaller, non-blocking chunks and defer non-critical scripts to run after the page is interactive.
  • Strengthen Infrastructure:
    • Action: Implement a CDN to cache static assets closer to users. This will improve load times for a global audience and add a layer of security and resilience.
    • Action: For the Java-based backend, implement a robust server-side caching strategy (e.g., an in-memory cache like Ehcache/Caffeine, or a reverse proxy cache) to reduce load on the application server and improve consistency.
  • Implement Structured Data:
    • Action: Add Organization, WebSite, and relevant Game schema.org markup to provide rich context to search engines, which can improve search visibility and enable rich snippets.
Momchil Chonov

Lead Author's Summary and Final Rating

Momchil ChonovGambling Expert & Content Team Lead
Very High Overal Expert Score 8.0/10 or 80 %

My own play at Unibet and the perspectives of our expert team confirm this is among the best online gambling platforms in the UK for both sheer variety and special touches. The exclusive poker rewards and live games deliver something you genuinely don’t find everywhere, and the well-structured slot menu and advanced filtering make tackling a library of more than 3,700 titles feel smooth. Bonus fans get a fair shake from the generous free spins offers, while security and responsible gambling are front and centre, right through to practical, clear privacy policies.

On top of that, Unibet backs up its site strengths with genuinely vibrant, verified social media, niche segments for sports and casino fans, and a thorough, accessible FAQ and complaint system. The overall design, pace of site loading, and strong privacy controls mean the casino welcomes both regulars and newcomers with confidence. Unibet’s playful, modern tone and regular engagement across platforms like YouTube, Instagram, and Facebook help create a trustworthy player hub with space for news, tips, and a bit of fun along the way. 

Welcome Bonus

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Max Bonus Amount £40
Bonus Code No
Significant Terms Full T&Cs Apply. 18+ gambleaware.org. New Customers only. Minimum Deposit £10 and Get £40 in Casino Bonus Funds. Debit card only. Up to 50x wagering, game contributions vary, max. stake applies, new customers must opt in and claim offer within 24 hours and use within 30 days. See full terms. 
Wagering 50x
Validity 30 Days
Max Bet with Bonus Funds 5.00
Maximum Cashout Not listed
How to Claim Deposit £10 and opt-in after verification
Games Allowed All slots

Welcome Bonus Comparison

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Full T&Cs Apply. 18+ gambleaware.org. New Customers only. Minimum Deposit £10 and Get £40 in Casino Bonus Funds. Debit card only. Up to 50x wagering, game contributions vary, max. stake applies, new customers must opt in and claim offer within 24 hours and use within 30 days. See full terms. 

Unibet Slots

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96,50% No x15000 Play Slot
96,06% No 99999 Play Slot
96.40% No x10,000 Play Slot
96.35% No x10,000 Play Slot
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96.19% No x5,000 Play Slot
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Software Providers

Software Provider Type (RNG/Live)
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The Unibet Casino Mobile Apps

Unibet Casino on Google Play
Unibet Casino Android QR Code
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Unibet Casino on Google Play
Unibet Casino in the App Store
Unibet Casino iOS QR Code
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Unibet Casino on App Store

Payments

Payment Min Deposit Max Deposit Min Withdrawal Max Withdrawal Fees & Notes
£5 £5,000+ Tied to card limits £5,000+ Same fee structure as linked card (usually no fee)
£5 £5,000+ £5 Varies Typically free; some sites treat as cash advance with fees
£5–£10 Site/platform defined £10–£20 Platform-defined Withdrawal to Skrill 3.49%, bank free (VIP), card up to 3.99%
£1 £1000 Not available Not available Prepaid voucher—deposit only; no withdrawals
£5–£10 Site dependent £10–£20 Platform-defined Free deposits; card ≈2.9%; bank/wire ≈£2.90; crypto 2%
£5–£10 £5,000–£25,000+ £5 or £10 £5,000–£25,000+ No fees; instant deposits, 1–2 days withdrawals
£5 £5,000+ £5 Platform-defined Typically free; some sites treat as cash advance with fees
£10 £100,000+ £10 £100,000+ Typically free; 1–5 days processing
£5–£10 Varies £5–£10 Platform-defined Fee‑free, instant to deposit, 1–2 days withdrawal

Popularity

Ahrefs and Semrush provide the following estimates of Unibet’s online traffic.

Ahrefs Organic Traffic 402,128
Ahrefs Paid Traffic 623
Semrush Organic Traffic 454,865
Semrush Paid Traffic 17,324
Unibet Site Semrush Traffic

Responsible Gambling

Holding a UKGC license, Unibet is required to follow industry-leading practices in promoting responsible gambling and protecting its users.

Self-Exclusion Yes
Deposit Limit Settings Yes
Spending Limit Settings Yes
Time-Out and Gaming Time Reminders Yes
Self-Assessment tools Yes

Unibet Casino Company

Company Name Platinum Gaming Limited
Founded 2017
Founder Not listed
Headquarters Sovereign Place, 117 Main Street, GX11 1AA, Gibraltar
Phone Not listed
E-Mail Not listed
CEO Not listed
CFO Gareth Alexander-Passe
Other key personnel Christopher Paul Yates - Managing Director
Subsidiaries No info
Owned Brands 32 Red 🞄 Maria Casino 🞄 Otto Casino 🞄 Vlad Casino 🞄 Storspelare 🞄 bingo.com
Parent Organisation Kindred Group
Employees 1600+
Markets AU, BE, DK, EE, FR, GI, GG, IT, MT, RO, SE, GB, FI, IE, MC, NL, NZ
Shares 215.823.132
Stock Exchange Stockholm Stock Exchange
Stock Price 129.1 kr
Number of POS No info
Number of Clients No info
Revenue No info

Conclusion

Momchil Chonov - Gambling Expert & Content Lead Email

Unibet is a leading UK online casino for anyone who loves exclusive live game content, poker rewards, and a world-class slot catalogue underpinned by player safety and easy navigation. It’s a great pick for fans who appreciate regular site improvements, generous offers, and an active social presence. Give it a try – you’ll find Unibet makes it easy to join, play, and stay engaged, whether you’re spinning for fun or planning your next jackpot chase.

Momchil Chonov
Gambling Expert & Content Lead
7.5/10 Register Here

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