REVIEW: William Hill Casino UK
- Updated Dec 17, 2025: Expert reviews update.
- Updated Nov 14, 2025: Fact-checked by research team.
- Updated Sep 08, 2025: Review published publicly.
- Updated Sep 02, 2025: Review privately published for internal review.
- Updated Aug 28, 2025: Primary reviewer started individual assessment.
- Updated Aug 20, 2025: Experts and contributors began hands-on testing.
- Updated Aug 13, 2025: Research process initiated.
What We Like
- Wide Game Variety
- Branded and Exclusive Slots
- Clearly Highlighted Daily/Mega Jackpots
- Intuitive Game Category Navigation
- Verified Multi-Channel Social Presence
- Clear Responsible Gambling and Dispute Info
What We Don’t Like
- Low Number of RNG Table Options
- Slot Catalogue Smaller than Market Leaders
- Low-Value Bonus Offers
Our Recommendations
- Add More RNG Table Games
- Launch Branded In-House Slot Tournaments
- More Transparency about Inactivity and Fees
- United Kingdom Gambling Commission Keeping gambling fair and safe for all
- GambleAware Promoting and supporting responsible gambling
- eCOGRA Testing online gambling safety and fairness since 2003
William Hill Casino Features and Comparison
Ranked 18th out of 74 reviewed UK online casinos.
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| Website | williamhill.com | |
|---|---|---|
| Online Since | 1998 | |
| Casino Type | Instant Play, Mobile, App | |
| Network | Evoke PLC | |
| Licences | 39225, UK Gambling Commission | |
| Welcome Bonus | Get 200 Free Spins on Big Bass Splash | |
| Sign-Up Time | Instant | |
| Min Deposit | £5 | |
| Max Deposit | £99000 | |
| Max Withdrawal Monthly | Not Listed | |
| Max Withdrawal Daily | Not Listed | |
| Number of Games | 2000+ | |
| Number of Slots | 1800+ | |
| RTP | 98.58% | |
| Slots RTP | 96.21% | |
| Payout Speed | 1 – 5 Days | |
| Software Providers | Hacksaw Gaming, NetEnt, Playtech, Pragmatic Play, Yggdrasil, IGT, Blueprint Gaming, Reflex Gaming, Live 5, Games Global, Design Works Gaming, Light & Wonder, Greentube, Gaming Realms, Inspired Gaming, ELK Studios, Play'n GO, Realistic Games, iSoftBet, Evolution, |
|
| Payment Methods | Visa, Mastercard, Apple Pay, PayPal, Instant Bank Transfer, Maestro, Neteller, PaysafeCard, Skrill, Sofort, Bank Transfer, |
|
| PayPal Accepted | Yes | |
| Compatible Devices | Android, iOS, Windows, and macOS | |
| Restricted Countries | AF, AL, AS, AM, AW, AU, AT, BY, BE, BA, BR, BG, BI, CF, CN, CX, CC, CO, CU, CZ, DK, EE, FO, GF, PF, TF, DE, GR, GL, GP, GU, GN, GY, HT, HK, HU, ID, IR, IL, LV, LB, LY, LT, MO, ML, SI, UA, MQ, YT, MM, NL, AN, NC, NI, NF, KP, MP, PS, PH, PL, PT, PR, RO, RU, SA, SG, SK, ZA, SD, CH, SY, TH, TR, YE, ZW | |
| Awards | IGA's Sports Betting Operator of the Year 2022 Winner, Horse Racing Betting Operator of the Year 2024 EGR Awards | |
| Other Gambling Products | Sport, Virtual Sport, Esport, Poker, Bingo | |
| Customer support | Live Chat, FAQ | |
| Company | WHG (International) Limited | |
| Sister Sites | Mr Green, 888casino, 777 casino, 888poker | |
| Affiliate programme | William Hill Affiliates | |
| Manual Flushing | No | |
| KYC Verification | Yes |
William Hill Casino Media
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William Hill Casino Home Page on Mobile
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William Hill Casino Slots on Mobile
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William Hill Casino Table Games on Mobile
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William Hill Casino Live Casino on Mobile
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William Hill Casino Home Page on Desktop
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William Hill Casino Slots on Desktop
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William Hill Casino Table Games on Desktop
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William Hill Casino Live Casino on Desktop
Ratings Breakdown
William Hill Casino scored 7.2 out of 10. The score is based on the following components, each with its respective weight:
Casino.net Algo
The Casino.net Algorithm is automatically calculated using objective data about the casino. Below is the score for William Hill Casino based on all criteria:
William Hill Casino has a higher Casino.net Algo score than 89% of all reviewed casinos.
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Number of Games |
+ 0.1
|
William Hill Casino has less games than 50% of all reviewed casinos. |
| Number of Slots |
+ 0.1
|
William Hill Casino has at least one hundred slots. |
| Number of Live Games |
+ 0.3
|
William Hill Casino offers the most popular live casino games, including blackjack and roulette. |
| Number of Software Providers |
+ 0.1
|
William Hill Casino has games by less software providers than 50% of all reviewed casinos. |
| Games |
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Overall RTP |
+ 0.8
|
William Hill Casino has better RTP than 90% of all reviewed casinos. (RTP: 98.58%) |
| Slots RTP |
+ 0
|
William Hill Casino has slot RTP lower than 70% of all reviewed casinos. (Slots RTP: 96.21%) |
| RTP |
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Welcome Bonus Max Amount |
+ 0.7
|
William Hill Casino offers a higher bonus amount than 90% of all reviewed casinos. |
| Wagering Requirement |
+ 0
|
William Hill Casino offers worse wagering contributions than 70% of all reviewed casinos. |
| Bonus Minimum Deposit |
+ 0.1
|
William Hill Casino accepts a £10 bonus minimum deposit. |
| Bonus |
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Number of Payment Methods |
+ 0.2
|
William Hill Casino offers more than 10 different payment methods |
| Fastest Withdrawal Time |
+ 0.3
|
William Hill Casino offers withdrawals within 24 hours for select payment methods. |
| Minimum Deposit |
+ 0.1
|
William Hill Casino accepts a minimum deposit of £10 or lower. |
| Maximum Deposit |
+ 0.1
|
William Hill Casino accepts a higher maximum deposit amount than 50% of all reviewed casinos. (Maximum deposit: £99,000.00) |
| Cashout Limits |
+ 0.1
|
William Hill Casino has no fixed cashout limits. (Security checks might apply.) |
| Currencies |
+ 0.1
|
William Hill Casino accepts £. |
| PayPal Accepted |
+ 0.1
|
William Hill Casino accepts PayPal. |
| Payment |
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Customer Support Availability |
+ 0.3
|
William Hill Casino offers 24/7 customer support. |
| Customer Support Methods |
+ 0.2
|
William Hill Casino offers customer service but not both live chat and phone support. |
| Compatible Devices |
+ 0.2
|
William Hill Casino works well on most popular devices. |
| Languages |
+ 0.2
|
William Hill Casino supports more than two languages. |
| User Experience |
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Casino Awards |
+ 0.4
|
William Hill Casino has two or more casino awards. |
| Other Products |
+ 0.3
|
William Hill Casino doesn't offer all the other products – poker, bingo, sports betting and lotto. |
| Public Company |
+ 0.2
|
William Hill Casino is held by a public company. |
| Reputation and Awards |
User Ratings
There are 4 player reviews. Be the next one to give your opinion.
Web Ratings
See how William Hill is rated by players and platforms across the web, offering a glimpse into its overall public perception.
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“I find the William Hill app to be lots of fun and very enjoyable.”
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“Great fun, good amount of game play for your money… lots of features and bonuses.”
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“Easily accessible, well rounded app.”
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“One of the best for daily free spins/promotions….a favourite, easy withdrawal process.”
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“They pay out promptly (same day) easy to use. Win or lose it feels straight.”
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“I have played with over twenty casino sites over the years and by far they have been the best”
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“Good service, quick reply.”
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“Very good service. Always fair with good offers.”
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“Constantly crashes when playing slots. Otherwise it would be a good app.”
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“They take too long to payout to your bank account.”
Expert Opinions
Lindsey has over 5 years of experience as a content writer in the igaming industry. Her focus and specialty are on slots. She has written numerous reviews for different games, always providing quality content.
Nikola started working as a senior content writer in 2019, and since then, he has created numerous online casino reviews and articles about gambling in different countries. Over the years, he has been involved in projects that require a thorough analysis of various gaming platforms, which has helped him gain strong expertise. Thanks to his experience in writing reviews, Nikola has built a precise comparison model to overview and fairly assess online casinos and their services.
Manuela Nikolova serves as the dedicated social media reviewer for casino.net, providing expert analysis on how gambling brands engage with players and build trust across various platforms. She brings together a master’s degree in marketing and brand management with extensive experience in social media strategy and the creation of engaging gambling-related content. Above all, Manuela is deeply committed to player safety, consistently advocating for transparency and responsible gambling practices.
With over a decade of legal experience in the online gambling industry, Momchil specialises in advising key stakeholders—including operators, providers, and affiliates—on compliance, licensing, and regulatory strategy. He has drafted hundreds of Terms & Conditions, Privacy Policies, and other key legal documents tailored to the online casino space. As a speaker at international gambling conferences, he stays ahead of industry trends and evolving legal standards. In his reviews, he takes a critical look at each casino—breaking down the fine print, highlighting potential red flags, and offering players clear, trustworthy insights grounded in real legal expertise.
Plamen is a seasoned IT expert with over 20 years of experience leading technical teams and designing secure, high-performance systems. With a strong background in cybersecurity, risk analysis, and infrastructure optimisation, he ensures each casino meets high standards for technical reliability, speed, and data protection.
Lead Author's Summary and Final Rating
Momchil Chonov brings over 17 years of experience in land-based casinos and online gambling content, offering a deep and well-rounded understanding of the gaming industry. His extensive background allows him to produce accurate, engaging, and insightful content for players of all skill levels. Passionate about responsible gambling and player education, Momchil is committed to providing trustworthy advice, in-depth reviews, and clear, easy-to-follow guides. His goal is to ensure every visitor enjoys online gaming in a safe, informed, and responsible way.
Welcome Bonus
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| Max Bonus Amount | 200 Free Spins | |
|---|---|---|
| Bonus Code | BBS200 | |
| Significant Terms | Full T&Cs Apply. 18+. Play Safe. New UK online customers only using promo code BBS200. Opt in required. Deposit & wager Min £10 to claim 200 free spins at 10p per spin to be used on Big Bass Splash. 1x per customer. Free spins expire 72 hours from issue. Max £30 redeemable on free spin winnings. Payment methods restricted. Full T&Cs apply. www.gambleaware.org #Ad | |
| Wagering | Wager Free | |
| Validity | 72 Hours | |
| Maximum Cashout | Winnings from the Free Spins are capped at a maximum of £30. | |
| How to Claim | Sign-up with promo code "BBS200" and Opt In | |
| Games Allowed | Big Bass Splash |
Welcome Bonus Alternatives
| Casino | Bonus | Website Link | Review Link | Terms and Conditions |
|---|---|---|---|---|
Lucky VIP Casino
|
100% up to £20 on 1st Deposit | Get Offer | Lucky VIP Casino Review | Full T&Cs apply. 18+. New customers only. Min dep £20 (Paypal & Paysafe exc). Max Bonus £20, Wager Requirement 10x & Max win £1,000. On selected games. T&Cs apply Play Responsibly. GambleAware.org |
Karamba Casino
|
100% up to £250 + 250 Free Spins | Get Offer | Karamba Casino Review | Full T&Cs Apply. 18+. New players only. Min dep £20. Offer is: 1st dep: dep & wager £20 within 7 days of registration to get 50 free spins. 2nd dep: dep & wager £20 within 7 days of your 1st dep to get 100 free spins. 3rd dep: dep & wager £20 within 7 days of your 2nd dep to get 150 free spins. Wagering is on Slot or Slingo games only. Spins valid on Play'n GO games. Winnings from Free Spins are credited as cash funds and capped at £100. These cash funds are immediately withdrawable. Free spins must be used within 7 days. Affordability checks apply. Terms Apply. GambleAware.org. |
Duelz Casino
|
100% up to £100 + 100 Free Spins | Get Offer | Duelz Casino Review | Full T&Cs apply. Full T&Cs apply. 18+. New players. Min deposit £25. Up to 140 Free Spins (20/day for 7 consecutive days on selected games). Manually claimed daily or expire at midnight with no rollover. Free spin value £0.10. Max winnings £100/day as bonus funds with 10x wagering requirement to be completed within 7 days. Game restrictions apply. Play Responsibly! GambleAware. |
William Hill Slots
| Slot | RTP | Software | Jackpot | Max win | Play Review |
|---|---|---|---|---|---|
| Book of Dead | 96.00% | Play’n GO | No | x5000 | Play Slot |
| Mega Joker | 99.00% | NetEnt | Yes | No data | Play Slot |
| Starburst | 96.09% | NetEnt | No | x500 | Play Slot |
| Sugar Rush | 96.50% | Pragmatic Play | No | x5000 | Play Slot |
| Reactoonz | 96.00% | Play’n GO | No | x4570 | Play Slot |
| Thunderstruck II | 96.65% | Games Global | No | x8000 | Play Slot |
| Eye of Horus | 96.00% | Blueprint Gaming | No | x25000 | Play Slot |
| Wolf Gold | 96.01% | Pragmatic Play | Yes | x2500 | Play Slot |
| Mega Moolah | 88.12% | Games Global | Yes | x11250 | Play Slot |
| Book of Ra | 92.13% | Greentube | No | x5000 | Play Slot |
| Gonzo’s Quest | 95.97% | NetEnt | No | x3750 | Play Slot |
| Legacy of Dead | 96.00% | Play’n GO | No | x5000 | Play Slot |
| Fire Joker | 96.00% | Play’n GO | No | x800 | Play Slot |
| Blood Suckers | 98.00% | NetEnt | No | x1014 | Play Slot |
| Dead or Alive | 95.03% | NetEnt | No | x54000 | Play Slot |
| Age of the Gods | 95.02% | Playtech | Yes | x50000 | Play Slot |
| Cleopatra | 95.70% | IGT | No | x10 | Play Slot |
| Starlight Princess | 96.50% | Pragmatic Play | No | x5000 | Play Slot |
| Le Bandit | 96.34% | Hacksaw Gaming | No | x10000 | Play Slot |
| Chilli Heat | 96.00% | Pragmatic Play | Yes | x2512 | Play Slot |
Software Providers
| Software Provider | Type (RNG/Live) |
|---|---|
| Hacksaw Gaming | RNG Games |
| NetEnt | RNG Games |
| Playtech | RNG and Live Dealer Games |
| Pragmatic Play | RNG and Live Dealer Games |
| Yggdrasil | RNG Games |
| IGT | RNG Games |
| Blueprint Gaming | RNG Games |
| Reflex Gaming | RNG Games |
| Live 5 | RNG Games |
| Games Global | RNG Games |
| Design Works Gaming | RNG Games |
| Light & Wonder | RNG Games |
| Greentube | RNG Games |
| Gaming Realms | RNG Games |
| Inspired Gaming | RNG Games |
| ELK Studios | RNG Games |
| Play'n GO | RNG Games |
| Realistic Games | RNG Games |
| iSoftBet | RNG Games |
| Evolution | Live Dealer Games |
The William Hill Casino Mobile Apps
Payments
| Payment | Min Deposit | Max Deposit | Min Withdrawal | Max Withdrawal | Payment Provider Fees & Notes |
|---|---|---|---|---|---|
| Apple Pay | £5–£10 | £5,000+ | Tied to card limits | £5,000+ | Same fee structure as linked card (usually no fee) |
| Instant Bank Transfer | £5–£10 | Varies | £5–£10 | Platform-defined | Fee‑free, instant to deposit, 1–2 days withdrawal |
| Maestro | £5–£10 | Platform-defined | £5+ | Platform-defined | Similar to card/Apple Pay terms |
| Mastercard | £5–£10 | £5,000+ | £5 | Varies | Typically free; some sites treat as cash advance with fees |
| Neteller | £5–£10 | Site/platform defined | £10–£20 | Platform-defined | Withdrawal to Skrill 3.49%, bank free (VIP), card up to 3.99% |
| PayPal | £5–£10 | Varies; unlimited once verified | £0.50 (to bank) | Unlimited once verified | £2.50 transaction fee may apply |
| PaysafeCard | £1–£10 | £1000 | Not available | Not available | Prepaid voucher—deposit only; no withdrawals |
| Skrill | £5–£10 | Site dependent | £10–£20 | Platform-defined | Free deposits; card ≈2.9%; bank/wire ≈£2.90 |
| Visa | £5–£10 | £5,000+ | £5 | Platform-defined | Typically free; some sites treat as cash advance with fees |
| Sofort | £50 | £5000 | Bank withdrawal | £5000 | Instant bank transfer; minimal/no fees |
| Bank Transfer | £10–£30 | £100,000+ | £10 | £100,000+ | Typically free; 1–5 days processing |
Popularity
We’ve compiled William Hill's estimated traffic using insights from Ahrefs.com and Semrush.
| Ahrefs Organic Traffic | 2,931,256 |
|---|---|
| Ahrefs Paid Traffic | 7,195 |
| Semrush Organic Traffic | 4,151,765 |
| Semrush Paid Traffic | 16,359 |
Responsible Gambling
As a UKGC-licensed platform, William Hill is committed to the highest standards of responsible gambling and player protection.
| Software Provider | Type (RNG/Live) |
|---|---|
| Self-Exclusion | Yes |
| Deposit Limit Settings | Yes |
| Spending Limit Settings | Yes |
| Time-Out and Gaming Time Reminders | Yes |
| Self-Assessment Tools | Yes |
- Begambleaware
- Gamblers-anonymous
- Gambling-therapy
- Gamcare
- Gamstop
William Hill Casino Company
| Company Name | WHG (International) Limited |
|---|---|
| Founded | 1934 |
| Founder | William Hill |
| Headquarters | Suite 601/701 Europort, Europort Road, Gibraltar |
| Phone | +350 2000 2711 |
| ir@evokeplc.com | |
| CEO | Per Widerström |
| CFO | Sean Wilkins |
| Other key personnel | Jonathan Mendelsohn - Chairman |
| Subsidiaries | Mr Green Ltd., William Hill Australia Ltd, WHG (International) Limited |
| Owned Brands | William Hill 🞄 888casino 🞄 888sport 🞄 888poker 🞄 Mr Green 🞄 Winner.ro |
| Parent Organisation | Evoke PLC |
| Employees | 12000 |
| Markets | GB, AD, AO, AI, AQ, AG, AR, BS, BO, BW, CL, FI, GI, GG, IE, IM, IT, JM, JP, JE, MT, NZ, NO, ES, US |
| Shares | 449.8M |
| Stock Exchange | London Stock Exchange |
| Stock Price | 62.30 GBP |
| Number of POS | 1414 |
| Number of Clients | Not Listed |
| Revenue | $37.5M |
Conclusion
William Hill Casino is a top choice for those who value a trusted name, an exclusive live experience, and reliable support. For a blend of slots, branded tables, and fast access, it’s a safe bet. With a push towards richer casino features and some improvements to bonus terms and RNG game variety, it can easily become the go-to platform for UK casino fans. Give it a try and see if you find your own winning formula here.
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