REVIEW: William Hill Casino UK
- Updated Nov 14, 2025: Fact-checked by research team.
- Updated Sep 08, 2025: Review published publicly.
- Updated Sep 02, 2025: Review privately published for internal review.
- Updated Aug 28, 2025: Primary reviewer started individual assessment.
- Updated Aug 20, 2025: Experts and contributors began hands-on testing.
- Updated Aug 13, 2025: Research process initiated.
What We Like
- Wide Game Variety
- Branded and Exclusive Slots
- Clearly Highlighted Daily/Mega Jackpots
- Intuitive Game Category Navigation
- Verified Multi-Channel Social Presence
- Clear Responsible Gambling and Dispute Info
What We Don’t Like
- Sparse RNG Blackjack and Roulette Menu
- Slot Catalogue Smaller than Market Leaders
- Casino Content is underrepresented on Socials
- Add More RNG Table Games
- Launch Branded In-House Slot Tournaments
- More Transparency about Inactivity and Fees
- United Kingdom Gambling Commission Keeping gambling fair and safe for all
- GambleAware Promoting and supporting responsible gambling
- eCOGRA Testing online gambling safety and fairness since 2003
William Hill Casino Features and Comparison
Ranked 17th out of 49 reviewed UK online casinos.
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| Website | williamhill.com | |
|---|---|---|
| Online Since | 1998 | |
| Casino Type | Instant Play, Mobile, App | |
| Network | 888 Group | |
| Licenses | 39225, UK Gambling Commission | |
| Welcome Bonus | Get 200 Free Spins on Big Bass Splash | |
| Sign Up Time | Instant | |
| Min Deposit | £5 | |
| Max Deposit | £99000 | |
| Max Withdrawal Monthly | No Limit | |
| Max Withdrawal Daily | No Limit | |
| Number of Games | 2000+ | |
| Number of Slots | 1800+ | |
| RTP | 98.58% | |
| Slots RTP | 95.56% | |
| Payout Speed | 1 – 4 Days | |
| Software Providers | Hacksaw Gaming, NetEnt, Playtech, Pragmatic Play, Yggdrasil, IGT, Blueprint Gaming, Reflex Gaming, Live 5, Games Global, Design Works Gaming, Light & Wonder, Greentube, Gaming Realms, Inspired Gaming, ELK Studios, Play'n GO, Realistic Games, iSoftBet, Evolution, |
|
| Payment Methods | Visa, Mastercard, Apple Pay, PayPal, Instant Bank Transfer, Maestro, Neteller, PaysafeCard, Skrill, Sofort, Bank Transfer, |
|
| PayPal Accepted | Yes | |
| Compatible Devices | Android, iOS, Windows, and macOS | |
| Restricted Countries | AF, AL, AS, AM, AW, AU, AT, BY, BE, BA, BR, BG, BI, CF, CN, CX, CC, CO, CU, CZ, DK, EE, FO, GF, PF, TF, DE, GR, GL, GP, GU, GN, GY, HT, HK, HU, ID, IR, IL, LV, LB, LY, LT, MO, ML, SI, UA, MQ, YT, MM, NL, AN, NC, NI, NF, KP, MP, PS, PH, PL, PT, PR, RO, RU, SA, SG, SK, ZA, SD, CH, SY, TH, TR, YE, ZW | |
| Awards | IGA's Sports Betting Operator of The Year 2022 Winner | |
| Other Gambling Products | Sport, Virtual_sport, Esport, Poker, Bingo | |
| Customer support | Live Chat, FAQ | |
| Company | WHG (International) Limited | |
| Sister Sites | 888casino, 777 casino, 888poker | |
| Affiliate programme | William Hill Affiliates | |
| Manual Flushing | No | |
| KYC Verification | Yes |
William Hill Casino Media
Ratings Breakdown
William Hill Casino scored 7.2 out of 10. The score is based on the following components, each with its respective weight:
Casino.net Algo
The Casino.net Algorithm is automatically calculated using objective data about the casino. Below is the score for William Hill Casino based on all criteria:
William Hill Casino has a higher Casino.net Algo score than 75% of all reviewed casinos.
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Number of Games |
+ 0.1
|
William Hill Casino has less games than 50% of all reviewed casinos. |
| Number of Slots |
+ 0.1
|
William Hill Casino has at least one hundred slots. |
| Number of Live Games |
+ 0.3
|
William Hill Casino offers live roulette, blackjack, baccarat, Casino Hold'em, Three-Card Poker, and Hi-Lo. |
| Number of Software Providers |
+ 0.1
|
William Hill Casino has games by less software providers than 50% of all reviewed casinos. |
| Games |
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Overall RTP |
+ 0.8
|
William Hill Casino has better RTP than 90% of all reviewed casinos. (RTP: 98.58%) |
| Slots RTP |
+ 0
|
William Hill Casino has slot RTP lower than 70% of all reviewed casinos. (Slots RTP: 95.56%) |
| RTP |
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Welcome Bonus Max Amount |
+ 0.5
|
William Hill Casino offers a higher bonus amount than 70% of all reviewed casinos. |
| Wagering Requirement |
+ 0
|
William Hill Casino offers worse wagering contributions than 70% of all reviewed casinos. |
| Bonus Minimum Deposit |
+ 0.1
|
William Hill Casino accepts a £10 bonus minimum deposit. (Minimum deposit: £10.00) |
| Bonus |
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Number of Payment Methods |
+ 0.2
|
William Hill Casino offers more than 10 different payment methods (Payment methods: 11) |
| Fastest Withdrawal Time |
+ 0.3
|
William Hill Casino offers instant withdrawals for select payment methods. |
| Minimum Deposit |
+ 0.1
|
William Hill Casino accepts a minimum deposit of £10 or lower. (Minimum deposit: £5.00) |
| Maximum Deposit |
+ 0.1
|
William Hill Casino accepts a higher maximum deposit amount than 50% of all reviewed casinos. (Maximum deposit: £99,000.00) |
| Cashout Limits |
+ 0.1
|
William Hill Casino has no cashout limits. (Security checks might apply.) |
| Currencies |
+ 0.1
|
William Hill Casino accepts £. |
| PayPal Accepted |
+ 0.1
|
William Hill Casino accepts PayPal. |
| Payment |
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Customer Support Availability |
+ 0.3
|
William Hill Casino offers 24/7 customer support. |
| Customer Support Methods |
+ 0.2
|
William Hill Casino offers customer service but not both live chat and phone support. |
| Compatible Devices |
+ 0.2
|
William Hill Casino works seamlessly across all devices, old and new. |
| Languages |
+ 0.2
|
William Hill Casino supports more than two languages. |
| User Experience |
| Criteria | How William Hill Casino Scored | Why This Score |
|---|---|---|
| Casino Awards |
+ 0.2
|
William Hill Casino has only one casino award. (IGA's Sports Betting Operator of The Year 2022 Winner) |
| Other Products |
+ 0.3
|
William Hill Casino doesn’t offer all the other products – poker, bingo, sports betting and lotto. (Products: bingo, poker, sport) |
| Public Company |
+ 0.2
|
William Hill Casino is held by a public company. |
| Reputation and Awards |
User Ratings
There are 4 player reviews. Be the next one to give your opinion.
Web Ratings
See how William Hill is rated by players and platforms across the web, offering a glimpse into its overall public perception.
Expert Opinions
Welcome Bonus
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| Max Bonus Amount | 200 Free Spins | |
|---|---|---|
| Bonus Code | BBS200 | |
| Significant Terms | Full T&Cs Apply. 18+. Play Safe. New UK online customers only using promo code BBS200. Opt in required. Deposit & wager Min £10 to claim 200 free spins at 10p per spin to be used on Big Bass Splash. 1x per customer. Free spins expire 72 hours from issue. Max £30 redeemable on free spin winnings. Payment methods restricted. Full T&Cs apply. www.gambleaware.org #Ad | |
| Wagering | Wager Free | |
| Validity | 72 Hours | |
| Max Bet with Bonus Funds | No information available | |
| Maximum Cashout | Winnings from the Free Spins are capped at a maximum of £30. | |
| How to Claim | Sign-up with promo code "BBS200" and Opt In | |
| Games Allowed | Big Bass Splash |
Welcome Bonus Alternatives
| Casino | Bonus | Website Link | Review Link | Terms and Conditions |
|---|---|---|---|---|
The Grand Ivy Casino
|
100% up to £300 + 25 Bonus Spins | Get Offer | The Grand Ivy Casino Review | Full T&Cs Apply. 18+. New players only. One bonus offer per player. Minimum deposit £20. Max bonus bet is £5. Bonus spins on selected games only and must be used within 72 hours. Bonus funds must be used within 30 days otherwise any unused bonus shall be removed. Bonus funds are 100% match up to £300 on your 1st deposit. Bonus funds are separate to Cash funds, and are subject to 35x wagering the total bonus & cash. Only bonus funds contribute towards any wagering requirements. Terms apply. GambleAware.org. |
Casumo Casino
|
100% up to £100 + 50 Bonus Spins | Get Offer | Casumo Casino Review | Full T&Cs apply. *18+. New customers. Opt-in required. 50 Bonus Spins on “Big Bass Bonanza” at 10p per spin and 100% Deposit Bonus up to £100 on first deposit (payment method and play restrictions apply). Min. deposit £20. 30x wagering for Bonus Spins 30x wagering on Deposit + Bonus (game weighting applies). Max. £5/spin or £0.50/line.Offer ends in 7 days. Please gamble responsibly • BeGambleAware.org T&Cs apply |
21 Casino
|
100% up to £500 Welcome Bonus | Get Offer | 21 Casino Review | Full T&Cs Apply. 18+. New players only. Min deposit £10. Bonus funds are 121% up to £300 and separate to Cash funds. 35x bonus wagering requirements apply. Only bonus funds count towards wagering requirement. £5 max. bet with bonus. Bonus funds must be used within 30 days, otherwise any unused shall be removed. Terms Apply. GambleAware.org |
William Hill Slots
| Slot | RTP | Software | Jackpot | Max win | Play Review |
|---|---|---|---|---|---|
| Book of Dead | 96.00% | Play’n GO | No | x5000 | Play Slot |
| Mega Joker | 99.00% | NetEnt | Yes | No data | Play Slot |
| Starburst | 96.09% | NetEnt | No | x500 | Play Slot |
| Sugar Rush | 96.50% | Pragmatic Play | No | x5000 | Play Slot |
| Reactoonz | 96.00% | Play’n GO | No | x4570 | Play Slot |
| Thunderstruck II | 96.65% | Games Global | No | x8000 | Play Slot |
| Eye of Horus | 96.00% | Blueprint Gaming | No | x25000 | Play Slot |
| Wolf Gold | 96.01% | Pragmatic Play | Yes | x2500 | Play Slot |
| Mega Moolah | 88.12% | Games Global | Yes | x11250 | Play Slot |
| Book of Ra | 92.13% | Greentube | No | x5000 | Play Slot |
| Gonzo’s Quest | 95.97% | NetEnt | No | x3750 | Play Slot |
| Legacy of Dead | 96.00% | Play’n GO | No | x5000 | Play Slot |
| Fire Joker | 96.00% | Play’n GO | No | x800 | Play Slot |
| Blood Suckers | 98.00% | NetEnt | No | x1014 | Play Slot |
| Dead or Alive | 95.03% | NetEnt | No | x54000 | Play Slot |
| Age of the Gods | 95.02% | Playtech | Yes | x50000 | Play Slot |
| Cleopatra | 95.70% | IGT | No | x10 | Play Slot |
| Starlight Princess | 96.50% | Pragmatic Play | No | x5000 | Play Slot |
| Le Bandit | 96.34% | Hacksaw Gaming | No | x10000 | Play Slot |
| Chilli Heat | 96.00% | Pragmatic Play | Yes | x2512 | Play Slot |
Software Providers
| Software Provider | Type (RNG/Live) |
|---|---|
| Hacksaw Gaming | RNG Games |
| NetEnt | RNG Games |
| Playtech | RNG and Live Dealer Games |
| Pragmatic Play | RNG and Live Dealer Games |
| Yggdrasil | RNG Games |
| IGT | RNG Games |
| Blueprint Gaming | RNG Games |
| Reflex Gaming | RNG Games |
| Live 5 | RNG Games |
| Games Global | RNG Games |
| Design Works Gaming | RNG Games |
| Light & Wonder | RNG Games |
| Greentube | RNG Games |
| Gaming Realms | RNG Games |
| Inspired Gaming | RNG Games |
| ELK Studios | RNG Games |
| Play'n GO | RNG Games |
| Realistic Games | RNG Games |
| iSoftBet | RNG Games |
| Evolution | Live Dealer Games |
The William Hill Casino Mobile Apps
Payments
| Payment | Min Deposit | Max Deposit | Min Withdrawal | Max Withdrawal | Fees & Notes |
|---|---|---|---|---|---|
| Apple Pay | £5 | £5,000+ | Tied to card limits | £5,000+ | Same fee structure as linked card (usually no fee) |
| Instant Bank Transfer | £5–£10 | Varies | £5–£10 | Platform-defined | Fee‑free, instant to deposit, 1–2 days withdrawal |
| Maestro | £5+ | Platform-defined | £5+ | Platform-defined | Similar to card/Apple Pay terms |
| Mastercard | £5 | £5,000+ | £5 | Varies | Typically free; some sites treat as cash advance with fees |
| Neteller | £5–£10 | Site/platform defined | £10–£20 | Platform-defined | Withdrawal to Skrill 3.49%, bank free (VIP), card up to 3.99% |
| PayPal | £5 | Varies; unlimited once verified | £0.50 (to bank) | Unlimited once verified | No fee for standard domestic transfers; 1% fee for instant transfers |
| PaysafeCard | £1 | £1000 | Not available | Not available | Prepaid voucher—deposit only; no withdrawals |
| Skrill | £5–£10 | Site dependent | £10–£20 | Platform-defined | Free deposits; card ≈2.9%; bank/wire ≈£2.90; crypto 2% |
| Visa | £5 | £5,000+ | £5 | Platform-defined | Typically free; some sites treat as cash advance with fees |
| Sofort | £50 | £5000 | Bank withdrawal | £5000 | Instant bank transfer; minimal/no fees |
| Bank Transfer | £10 | £100,000+ | £10 | £100,000+ | Typically free; 1–5 days processing |
Popularity
We’ve compiled William Hill’s estimated traffic using insights from Ahrefs.com and Semrush.
| Ahrefs Organic Traffic | 2,931,256 |
|---|---|
| Ahrefs Paid Traffic | 7,195 |
| Semrush Organic Traffic | 4,151,765 |
| Semrush Paid Traffic | 16,359 |
Responsible Gambling
As a UKGC-licensed platform, William Hill is committed to the highest standards of responsible gambling and player protection.
| Software Provider | Type (RNG/Live) |
|---|---|
| Self-Exclusion | Yes |
| Deposit Limit Settings | Yes |
| Spending Limit Settings | Yes |
| Time-Out and Gaming Time Reminders | Yes |
| Self-Assessment tools | Yes |
- Begambleaware
- Gamblers-anonymous
- Gambling-therapy
- Gamcare
- Gamstop
William Hill Casino Company
| Company Name | WHG (International) Limited |
|---|---|
| Founded | 1998 |
| Founder | William Hill |
| Headquarters | Suite 601/701 Europort, Europort Road, Gibraltar |
| Phone | +350 2000 2711 |
| ir@evokeplc.com | |
| CEO | Per Widerström |
| CFO | Sean Wilkins |
| Other key personnel | Jonathan Mendelsohn - Chairman |
| Subsidiaries | Mr Green Ltd., William Hill Australia Ltd, WHG (International) Limited |
| Owned Brands | William Hill Sportsbook & Racebook 🞄 William Hill Online 🞄 Mr Green 🞄 21 Nova 🞄 EuroGrand 🞄 888sport |
| Parent Organisation | Evoke PLC |
| Employees | 12000 |
| Markets | GB, AD, AO, AI, AQ, AG, AR, BS, BO, BW, CL, FI, GI, GG, IE, IM, IT, JM, JP, JE, MT, NZ, NO, ES |
| Shares | 449.8M |
| Stock Exchange | London Stock Exchange |
| Stock Price | 62.30 GBP |
| Number of POS | 1414 |
| Number of Clients | Not Listed |
| Revenue | $37.5M |
Conclusion
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