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REVIEW: William Hill Casino UK

By Momchil Chonov Gambling Expert & Content Lead
Our Contributors
Last Update: September 2025
Major Updates
  • Updated Aug 13, 2025: Research process initiated.
  • Updated Aug 20, 2025: Experts and contributors began hands-on testing.
  • Updated Aug 28, 2025: Primary reviewer started individual assessment.
  • Updated Sep 02, 2025: Review privately published for internal review.
  • Updated Sep 08, 2025: Review published publicly.
Overall Score
How does it work:

The Casino.net Overall Score is calculated automatically and based on hard facts about the operator, as well as on expert and user opinions.

Score Components and Weight:
  • 30% Casino.net Algo
  • 30% Expert Ratings
  • 30% User Ratings
  • 10% Web Ratings
How William Hill Compares:

William Hill Casino has a Casino.net Overall score higher than 53% of all reviewed UK casinos.

Overall Score Distribution:
 7.1/10 or 71% High Score Naming: High The Casino.net Overall Score is calculated automatically and based on hard facts about the operator, as well as on expert and user opinions. by Casino.net
Bonus Up to 200 Free Spins When Deposit & Play £10
Bonus Code BBS200
Link Check Offer Here
Other Casinos William Hill Casino Bonus
Full T&Cs Apply. 18+. Play Safe. New customers using Promo code BASS40 only. Opt in required. 1x per customer. Min. £10 deposit and stake on Big Bass Bonanza only. Max. bonus £40 with 35x wagering to use on Big Bass Bonanza only. Bonus expires 24 hours from issue. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. www.gambleaware.org #Ad
Licence # 39225 Issued on 2014-11-01
All Ratings
  • 7.0/10
    Casino.net Algo Based on our automatic algorithm
    Casino.net Score
    7.0
    The Casino.net Overall Score is calculated automatically and based on hard facts about the operator, as well as on expert and user opinions.
    Overall Score Distribution:
    • 30% Casino.net Algo
    • 30% Expert Ratings
    • 30% User Ratings
    • 10% Web Ratings
  • -/10
    User Rank No user ratings yet
    User Rank
    -
    Our user rank is an aggregate rating based on all user ratings. When there are still no user ratings, the score distribution becomes as follows.
    Overall Score Distribution:
    • 40% Casino.net Algo
    • 40% Expert Ratings
    • 20% Web Ratings
  • 7.3/10
    Web Rank Based on opinions across the web.
    Web Rank
    7.3
    Our web rank is an aggregate rating based on the information from the Play Store, Apple App Store, Trustpilot, ahrefs.com Domain rating, and semrush.com authority score.
    Overall Score Distribution:
    • 30% Casino.net Algo
    • 30% Expert Ratings
    • 30% User Ratings
    • 10% Web Ratings
  • 7.0/10
    Expert Score Based on the tests of 6 experts.
    Expert Score
    7.0
    The expert score is an aggregate of all team members and contributors who worked on compiling this comprehensive review. Check out all our expert opinions and insights.
    Overall Score Distribution:
    • 30% Casino.net Algo
    • 30% Expert Ratings
    • 30% User Ratings
    • 10% Web Ratings
Slots: 520+
RTP: 98.58%
Payout: 1 – 4 Days
Software:
Payments:
UK Players Accepted
Rate William Hill Casino
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William Hill Casino in the App Store

What We Don’t Like

  • Sparse RNG Blackjack and Roulette Menu
  • Slot Catalogue Smaller than Market Leaders
  • Casino Content is underrepresented on Socials
Our Recommendations

  • Add More RNG Table Games
  • Launch Branded In-House Slot Tournaments
  • More Transparency about Inactivity and Fees
Momchil Chonov - Gambling Expert & Content Lead email
Gambling Expert & Content Lead
Momchil Chonov

Momchil Chonov brings over 17 years of experience in land-based casinos and online gambling content, offering a deep and well-rounded understanding of the gaming industry. His extensive background allows him to produce accurate, engaging, and insightful content for players of all skill levels. Passionate about responsible gambling and player education, Momchil is committed to providing trustworthy advice, in-depth reviews, and clear, easy-to-follow guides. His goal is to ensure every visitor enjoys online gaming in a safe, informed, and responsible way.

Know your limits Gamble Responsibly 18+
  • Keeping gambling fair and safe for all
  • Promoting and supporting responsible gambling
  • Testing online gambling safety and fairness since 2003
Page Content

William Hill Casino Features and Comparison

Ranked 12th out of 31 casinos in the United Kingdom.

William Hill Casino in the App Store
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Website williamhill.com
Online Since 1998
Casino Type Instant Play, Mobile, App
Network 888 Group
Licenses 39225, UK Gambling Commission
Welcome Bonus Up to 200 Free Spins When Deposit & Play £10
Sign Up Time Instant
Min Deposit £5
Max Deposit £99000
Max Withdrawal Monthly No Limit
Max Withdrawal Daily No Limit
Number of Games 600+
Number of Slots 520+
RTP 98.58%
Slots RTP 96.21
Payout Speed 1 – 4 Days
Software Providers
, , , , , , , , , , , , , , , , , , , , ,
Payment Methods
, , , , , , , , , , , , , ,
PayPal Accepted Yes
Compatible Devices Android, iOS, Windows, and macOS
Restricted Countries AF, AL, AS, AM, AW, AU, AT, BY, BE, BA, BR, BG, BI, CF, CN, CX, CC, CO, CU, CZ, DK, EE, FO, GF, PF, TF, DE, GR, GL, GP, GU, GN, GY, HT, HK, HU, ID, IR, IL, LV, LB, LY, LT, MO, ML, SI, UA, MQ, YT, MM, NL, AN, NC, NI, NF, KP, MP, PS, PH, PL, PT, PR, RO, RU, SA, SG, SK, ZA, SD, CH, SY, TH, TR, YE, ZW
Awards IGA's Sports Betting Operator of The Year 2022 Winner
Other Gambling Products Sport, Virtual_sport, Esport, Poker, Bingo
Customer support Live Chat, FAQ
Company WHG (International) Limited
Sister Sites 888casino, 777 casino
Affiliate program William Hill Affiliates
Manual Flushing No
KYC Verification Yes

William Hill Casino Media

  • William Hill Casino Home Page on Mobile

    William Hill Casino Home Page on Mobile

  • William Hill Casino Slots on Mobile

    William Hill Casino Slots on Mobile

  • William Hill Casino Table Games on Mobile

    William Hill Casino Table Games on Mobile

  • William Hill Casino Live Casino on Mobile

    William Hill Casino Live Casino on Mobile

  • William Hill Casino Home Page on Desktop

    William Hill Casino Home Page on Desktop

  • William Hill Casino Slots on Desktop

    William Hill Casino Slots on Desktop

  • William Hill Casino Table Games on Desktop

    William Hill Casino Table Games on Desktop

  • William Hill Casino Live Casino on Desktop

    William Hill Casino Live Casino on Desktop

Ratings Breakdown

William Hill Casino scored 7.1 out of 10. The score is based on the following components, each with its respective weight:

Casino.net Algo

The Casino.net Algorithm is automatically calculated using objective data about the casino. Below is the score for William Hill Casino based on all criteria:

Our Criteria Casino.net Percentage Distribution How William Hill Casino Scored
Geo Licence
15 %
Score meaning
15 %
  • 15% The casino has a licence for this country.
  • 0% The casino doesn’t have a licence for this country.
 15 % William Hill Casino has a licence for this country.
Responsible Gambling Systems
5 %
Score meaning
2 %
  • 5% All features available.
  • 0% No features available.
 2 % William Hill Casino offers deposit limits, self-exclusion.
Safety Technology and Privacy Protection
5 %
Score meaning
5 %
  • 1% Casino uses HTTPS.
  • 1% Cookie warning.
  • 1% Customizable cookie settings.
  • 1% Anti-malware and spyware certificate.
  • 1% Password protection and checks against data breach.
 5 % William Hill Casino uses HTTPS and has cookie warning, customizable cookie settings, anti-malware and spyware certificate, password protection and checks against data breach.
Safety & Responsible Gambling 2.5/10 or 25 % 2.1/10 or 21 %
Criteria Casino.net Percentage Distribution How William Hill Casino Scored
Number of Games
5 %
Score meaning
1 %
  • 5% Has more games than 80% of all reviewed casinos.
  • 4% Has more games than 70% of all reviewed casinos.
  • 3% Has more games than 60% of all reviewed casinos.
  • 2% Has more games than 50% of all reviewed casinos.
  • 1% Has less games than 50% of all reviewed casinos.
  • 0% Has less than one hundred games.
 1 % William Hill Casino has less games than 50% of all reviewed casinos.
Number of Slots
5 %
Score meaning
1 %
  • 5% Has more slots than 80% of all reviewed casinos.
  • 4% Has more slots than 70% of all reviewed casinos.
  • 3% Has more slots than 60% of all reviewed casinos.
  • 2% Has more slots than 50% of all reviewed casinos.
  • 1% Has more than one hundred slots.
  • 0% Has less than one hundred slots.
 1 % William Hill Casino has at least one hundred slots.
Number of Live Games
3 %
Score meaning
3 %
  • 3% Offers all the most popular live casino games – roulette, blackjack, baccarat, Casino Hold’em, Three-Card Poker, Hi-Lo (or Sic Bo).
  • 2% Misses one or more of the most popular live games but has the three most important ones – roulette, blackjack and baccarat.
  • 1% Doesn’t offer either live roulette, blackjack or baccarat.
  • 0% Doesn’t offer live games.
 3 % William Hill Casino offers live roulette, blackjack, baccarat, Casino Hold'em, Three-Card Poker, and Hi-Lo.
Number of Software Providers
2 %
Score meaning
1 %
  • 2% Has games by more software providers than 50% of all reviewed casinos.
  • 1% Has games by less software providers than 50% of all reviewed casinos.
  • 0% Has only one software provider.
 1 % William Hill Casino has games by less software providers than 50% of all reviewed casinos.
Games 1.5/10 or 15 % 0.6/10 or 6 %
Criteria Casino.net Percentage Distribution How William Hill Casino Scored
Overall RTP
8 %
Score meaning
8 %
  • 8% Has better RTP than 90% of all reviewed casinos.
  • 7% Has better RTP than 80% of all reviewed casinos.
  • 6% Has better RTP than 70% of all reviewed casinos.
  • 5% Has better RTP than 60% of all reviewed casinos.
  • 4% Has better RTP than 50% of all reviewed casinos.
  • 3% Has better RTP than 40% of all reviewed casinos.
  • 2% Has better RTP than 30% of all reviewed casinos.
  • 1% Has better RTP than 20% of all reviewed casinos.
  • 0% Has RTP lower than 80% of all reviewed casinos.
 8 % William Hill Casino has better RTP than 90% of all reviewed casinos. (RTP: 98.58%)
Slots RTP
7 %
Score meaning
6 %
  • 7% Has better slot RTP than 90% of all reviewed casinos.
  • 6% Has better slot RTP than 80% of all reviewed casinos.
  • 5% Has better slot RTP than 70% of all reviewed casinos.
  • 4% Has better slot RTP than 60% of all reviewed casinos.
  • 3% Has better slot RTP than 50% of all reviewed casinos.
  • 2% Has better slot RTP than 40% of all reviewed casinos.
  • 1% Has better slot RTP than 30% of all reviewed casinos.
  • 0% Has slot RTP lower than 70% of all reviewed casinos.
 6 % William Hill Casino has better slot RTP than 80% of all reviewed casinos. (Slots RTP: 96.21%)
RTP 1.5/10 or 15 % 1.4/10 or 14 %
Criteria Casino.net Percentage Distribution How William Hill Casino Scored
Welcome Bonus Max Amount
7 %
Score meaning
4 %
  • 7% Offers a higher bonus amount than 90% of all reviewed casinos.
  • 6% Offers a higher bonus amount than 80% of all reviewed casinos.
  • 5% Offers a higher bonus amount than 70% of all reviewed casinos.
  • 4% Offers a higher bonus amount than 60% of all reviewed casinos.
  • 3% Offers a higher bonus amount than 50% of all reviewed casinos.
  • 2% Offers a higher bonus amount than 40% of all reviewed casinos.
  • 1% Offers a lower bonus amount than most reviewed casinos.
  • 0% Doesn’t offer a welcome bonus.
 4 % William Hill Casino offers a higher bonus amount than 60% of all reviewed casinos.
Wagering Requirement
6 %
Score meaning
0 %
  • 6% Offers better wagering contributions than 80% of all reviewed casinos.
  • 5% Offers better wagering contributions than 70% of all reviewed casinos.
  • 4% Offers better wagering contributions than 60% of all reviewed casinos.
  • 3% Offers better wagering contributions than 50% of all reviewed casinos.
  • 2% Offers better wagering contributions than 40% of all reviewed casinos.
  • 1% Offers better wagering contributions than 30% of all reviewed casinos.
  • 0% Offers worse wagering contributions than 70% of all reviewed casinos.
 0 % William Hill Casino offers worse wagering contributions than 70% of all reviewed casinos. (Average contribution: 25.00%)
Bonus Minimum Deposit
2 %
Score meaning
1 %
  • 2% Accepts a lower bonus minimum deposit than £10.
  • 1% Accepts a £10 bonus minimum deposit.
  • 0% Accepts a bonus minimum deposit higher than £10.
 1 % William Hill Casino accepts a £10 bonus minimum deposit. (Minimum deposit: £10.00)
Bonus 1.5/10 or 15 % 0.5/10 or 5 %
Criteria Casino.net Percentage Distribution How William Hill Casino Scored
Number of Payment Methods
2 %
Score meaning
2 %
  • 2% Offers more than 10 different payment methods.
  • 1% Offers fewer than 10 payment methods.
  • 0% Offers only one payment option.
 2 % William Hill Casino offers more than 10 different payment methods (Payment methods: 14)
Fastest Withdrawal Time
3 %
Score meaning
3 %
  • 3% Offers instant withdrawals.
  • 2% Offers same-day withdrawals.
  • 0% Fastest withdrawals take more than one day.
 3 % William Hill Casino offers instant withdrawals.
Minimum Deposit
1 %
Score meaning
1 %
  • 1% Accepts a minimum deposit of £10 or lower.
  • 0% Accepts a minimum deposit higher than £10.
 1 % William Hill Casino accepts a minimum deposit of £10 or lower. (Minimum deposit: £5.00)
Maximum Deposit
1 %
Score meaning
1 %
  • 1% Accepts a higher maximum deposit amount than 50% of all reviewed casinos.
  • 0% Accepts a lower maximum deposit amount than 50% of all reviewed casinos.
 1 % William Hill Casino accepts a higher maximum deposit amount than 50% of all reviewed casinos. (Maximum deposit: £99,000.00)
Cashout Limits
1 %
Score meaning
1 %
  • 1% There are no cashout limits.
  • 0% There are some cashout limits.
 1 % William Hill Casino has no cashout limits.
Currencies
1 %
Score meaning
1 %
  • 1% Accepts local currency.
  • 0% Doesn’t accept local currency.
 1 % William Hill Casino accepts £.
PayPal Accepted
1 %
Score meaning
1 %
  • 1% Accepts PayPal.
  • 0% Doesn’t accept PayPal.
 1 % William Hill Casino accepts PayPal.
Payment 1.0/10 or 10 % 1.0/10 or 10 %
Criteria Casino.net Percentage Distribution How William Hill Casino Scored
Customer Support Availability
3 %
Score meaning
3 %
  • 3% Customer support available 24/7.
  • 2% Customer support available every day but not at all hours.
  • 0% Customer support not available every day.
 3 % William Hill Casino offers 24/7 customer support.
Customer Support Methods
3 %
Score meaning
2 %
  • 3% Customer service offers live chat, phone, and email support.
  • 2% Customer service doesn’t offer either live chat or phone support.
  • 0% Customer service offers only email support.
 2 % William Hill Casino offers customer service but not both live chat and phone support.
Compatible Devices
2 %
Score meaning
2 %
  • 2% Software works seamlessly across all devices, old and new.
  • 1% Software works mostly on new devices.
  • 0% Software doesn’t work on all modern devices.
 2 % William Hill Casino works seamlessly across all devices, old and new.
Languages
2 %
Score meaning
0 %
  • 2% Supports more than two languages.
  • 1% Supports two languages.
  • 0% Offers only one language.
 0 % William Hill Casino does not specify supported languages.
User Experience 1.0/10 or 10 % 0.7/10 or 7 %
Criteria Casino.net Percentage Distribution How William Hill Casino Scored
Casino Awards
4 %
Score meaning
2 %
  • 4% Has two or more casino awards.
  • 2% Has only one casino award.
  • 0% Doesn’t have casino awards.
 2 % William Hill Casino has only one casino award. (IGA's Sports Betting Operator of The Year 2022 Winner)
Other Products
4 %
Score meaning
3 %
  • 4% Offers sports betting, poker, bingo, and lotto, except for casino.
  • 3% Doesn’t offer all the other products – poker, bingo, sports betting and lotto.
  • 2% Offers only one other gambling product.
  • 0% Offers only a casino.
 3 % William Hill Casino doesn’t offer all the other products – poker, bingo, sports betting and lotto. (Products: bingo, poker, sport)
Public Company
2 %
Score meaning
2 %
  • 2% Public company.
  • 0% Not a public company.
 2 % William Hill Casino is a public company.
Reputation and Awards 1.0/10 or 10 % 0.7/10 or 7 %
Casino.net Percentage Distribution 10.0/10 or 100 %
Casino.net Algo Score: 7.0/10 or 70 %

William Hill Casino has a higher Casino.net Algo score than 87% of all reviewed casinos.

100% 7.0 points out of 10.0
Safety 25%
Games 15%
RTP 15%
Bonus 15%
Payment 10%
User Experience 10%
Reputation and Awards 10%

User Ratings

There are no user reviews yet. Be the first to leave a review by clicking the button below.

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Web Ratings

See how William Hill is rated by players and platforms across the web, offering a glimpse into its overall public perception.

Website Score Translating into score out of 10
App Store 4.5/5 9/10
Play Store 4.3/5 8.6/10
Ahrefs Domain Rating 82/100 8.2/10
Lighthouse Metrics 82.75/100 8.3/10
Trustpilot 1.3/5 2.6/10
Reviews.io Not listed Not listed
Average Web Score: 7.3/10

Expert Opinions

Slots Expert's Opinion
Lindsey Jones - Slots Expert
Lindsey Jones Slots Expert

Lindsey has over 5 years of experience as a content writer in the igaming industry. Her focus and specialty are on slots. She has written numerous reviews for different games, always providing quality content.

Live and Table Games Expert's Opinion
Nikola Antonov - Live and Table Games Expert
Nikola Antonov Live and Table Games Expert

Nikola started working as a senior content writer in 2019, and since then, he has created numerous online casino reviews and articles about gambling in different countries. Over the years, he has been involved in projects that require a thorough analysis of various gaming platforms, which has helped him gain strong expertise. Thanks to his experience in writing reviews, Nikola has built a precise comparison model to overview and fairly assess online casinos and their services.

Social Media Expert's Opinion
Manuela Nikolova - Social Media Expert
Manuela Nikolova Social Media Expert

Manuela Nikolova serves as the dedicated social media reviewer for casino.net, providing expert analysis on how gambling brands engage with players and build trust across various platforms. She brings together a master’s degree in marketing and brand management with extensive experience in social media strategy and the creation of engaging gambling-related content. Above all, Manuela is deeply committed to player safety, consistently advocating for transparency and responsible gambling practices.

Legal Expert's Opinion
Momchil Petrov - Legal Expert
Momchil Petrov Legal Expert

With over a decade of legal experience in the online gambling industry, Momchil specializes in advising key stakeholders—including operators, providers, and affiliates—on compliance, licensing, and regulatory strategy. He has drafted hundreds of Terms & Conditions, Privacy Policies, and other key legal documents tailored to the online casino space. As a speaker at international gambling conferences, he stays ahead of industry trends and evolving legal standards. In his reviews, he takes a critical look at each casino—breaking down the fine print, highlighting potential red flags, and offering players clear, trustworthy insights grounded in real legal expertise.

IT Expert's Opinion
Plamen Spahiev - IT Expert
Plamen Spahiev IT Expert

Plamen is a seasoned IT expert with over 20 years of experience leading technical teams and designing secure, high-performance systems. With a strong background in cybersecurity, risk analysis, and infrastructure optimization, he ensures each casino meets high standards for technical reliability, speed, and data protection.

Slots Expert's Opinion

Our slot expert reviews the slot selection, software providers, and how easy it is to browse games. They also look at branded titles, jackpots, and features like tournaments and missions.

What I like:
  • Regular New Releases: William Hill’s catalogue refreshes regularly with up to 8 new titles per month via leading suppliers. “New” and themed games, e.g., Megaways, are highlighted. So, fresh Pragmatic Play, Blueprint Gaming, and Red Tiger Gaming drops appear quickly.
  • Exclusive and Branded Slots: The platform runs an “Exclusive” shelf. It even carries branded builds like William Hill Megaways and William Hill Megaways: Jackpot King, a differentiator to operators that rarely host house-brand titles.
  • Daily/Hourly/Big “Must Drop” Progressives: The dedicated Must Drop Jackpots page shows Hourly, Daily, and Big Drop jackpots like Red Tiger’s “Daily Drop” system. That gives the site daily-deadline progressives like Betfred promotes, not just long-cycle mega pots.
  • Clear Megaways Hub: There’s a visible Megaways collection page, making it easy to find top mechanics. Many UK sites carry Megaways, but not all give it a dedicated hub like William Hill and Casumo do.
What I don't like:
  • Smaller Catalogue Compared to UK Mega-Sites: Around 700+ slots is respectable, but far below Videoslots’ 10,000, PlayOJO’s 5,000+, or Mr Vegas’ in the 6,000 region.
  • Tournaments are Network-Led, Not Owned: The site leans on Pragmatic Play’s Drops & Wins; there’s no headline in-house tournament brand like Videoslots’ “Battle of Slots” or Duelz-style duels, giving less of a community feel.
My recommendations:
  • Launch a Branded Tournament Series: Add a weekly William Hill Slots Series with leaderboards, missions, or time-boxed “races” to complement Pragmatic Play’s network events. This will increase player engagement, retention, and community feel.
  • Introduce a “New This Week” Carousel: New games are highlighted in a “New” section, but a carousel within the “New” section that shows release date and studio, and a weekly count, e.g., “4 new slots this week”, will combat the “dated titles” feel and give players something fresh to look forward to.

Live and Table Games Expert's Opinion

Our live and table games expert reviews the variety of table games, live dealer quality, and software providers. They also check table limits, usability, and availability, plus extras like bet behind, tournaments, and gamified features like badges and levels.

What I like:
  • Game Variety: William Hill’s live casino section really stood out to me thanks to its wide range of game types. There are countless live dealer roulette and blackjack tables to choose from, including standouts like Fireball Roulette, Speed Auto Roulette, and a host of popular Evolution blackjack variants. You’ll even find exclusive options such as William Hill Manhattan Blackjack, along with a solid selection of baccarat and poker games.
  • Niche Game Titles: Beyond the classic live dealer staples, William Hill has included a handful of niche titles for those after something different. Options like Arabic Roulette, Deutsches Roulette, Sports Roulette, Blackjack Brasileiro, and Svensk Roulette add a touch of variety for players with particular tastes.
  • Convenient Game Categories: Getting around the game catalogue was refreshingly straightforward. The site has neatly organised its games into clear categories, which means you don’t have to scroll endlessly to see what’s on offer. One click takes you straight to the section you’re after, making it much quicker to find your preferred titles.
What I don't like:
  • Insufficient Number of RNG Options: The main let-down for me was the sparse selection of RNG options. While William Hill excels with its live dealer games, the catalogue of RNG roulette and blackjack is rather thin. Compared to other top casinos, there simply aren’t enough digital versions to choose from.
My recommendations:
  • More RNG Roulette and Blackjack Games: To compete with industry leaders, William Hill would benefit from bolstering its range of RNG roulette and blackjack games. A broader selection would ensure all players, especially those who enjoy digital table games, can find something to suit their tastes.

Social Media Expert's Opinion

Our social media expert checks which platforms the company uses, how often they post, and how well their content performs. They also look at follower count, brand tone, growth, and whether any channels are inactive or missing.

What I like:
  • Verified Social Media Pages: In the UK, William Hill has verified accounts and hundreds of thousands of followers across X (243K), Instagram (32.8K), LinkedIn (89K), and YouTube. This substantial social media presence commands instant authority and trust.
  • Expert-Driven Sports Content: Regular expert discussions, interviews, and in-depth analysis position the brand as a go-to authority in sports betting. This is very similar to the content and strategy of other market leaders, including Ladbrokes and Betfred.
  • Innovative Campaigns and Overall Approach: One of the latest campaigns is the "Final One Standing" competition - a free-to-play, knockout-style football game running through the 2025/26 Premier League season. There's The Square Ball in Ireland - a weekly Gaelic Games podcast powered by William Hill.
What I don't like:
  • No Facebook Page: Currently, I'm not able to locate an official Facebook page for William Hill in the UK or any other country where the brand is active. This is extremely weird, especially considering the operator's success on other channels.
  • Minimal Casino-Related Content: Like many competitors, William Hill focuses predominantly on sports betting content. There's little to no casino-related news across the brand's social media pages.
My recommendations:
  • Create a Facebook Page: Despite its wide presence and reach across other platforms, the lack of an official Facebook page should be addressed. This will make the brand's social media portfolio more complete.
  • Incorporate Casino Content: William Hill could incorporate more casino-related content. The focus on sports betting is working, but online casino players may feel left out, so this is something to consider.

Legal Expert's Opinion

Our legal expert checks if the casino is licensed and since when. They review the terms to see if bonus abuse is clearly defined and flag vague or misleading clauses. The review also covers player protection, responsible gambling tools, ADR, GDPR compliance, and regulatory fines.

What I like:
  • Licensing and Regulation: William Hill is licensed and regulated by the UK Gambling Commission (Licence No. 39225, issued 1 November 2014). It is also licensed in Gibraltar (Licence No. 034) and Malta (Licence No. MGA/CRP/121/2006-05, issued 2 November 2020).
  • Explicit Provisions on Bonus Abuse and Compliance: William Hill's policies explicitly prohibit bonus abuse and fraudulent behaviour, with defined consequences such as account closure, fund withholding, and transaction voiding.
  • Privacy and Data Protection Compliance: The Privacy Notice is thorough and GDPR-compliant, clearly detailing data collection, processing purposes, sharing practices, and data subject rights. The operator designates appropriate data controllers across jurisdictions and outlines safeguards for personal information.
  • Access to Independent Dispute Resolution: The site directs customers to the Independent Betting Adjudication Service (IBAS) for unresolved disputes, offering an impartial third-party for complaint settlement.
What I don't like:
  • Regulatory Action: WHG (International), the licensee, faced significant regulatory sanctions in March 2023. After the UKGC uncovered failings relating to safer gambling and preventing money laundering, the company made a payment of £12.5 million in place of a financial penalty.
  • Terms and Conditions Layout: The T&C lacks a table of contents. This means users searching for specific information must scroll through a lengthy document, scanning section headings to identify the data they seek.
  • Inactive Account Fees: Your account is classified as inactive if you do not log in for at least 13 consecutive months. William Hill will deduct a £3 administration charge from inactive accounts each month (section 13.4).
My recommendations:
  • Improve Navigation of T&C: Adding a table of contents with clickable links at the start of the T&C would improve the user experience, helping to quickly locate key sections in the extensive text.
  • Highlight Inactive Account Fees: William Hill could provide more transparency regarding inactive account fees, currently only listed within the General T&C. Adding such information during sign-up, deposits, or in an FAQ section would better inform users of potential inactivity charges.

IT Expert's Opinion

Our IT expert evaluates the site’s technical performance, covering security, HTTPS implementation, and core web metrics. They also check mobile optimization and the use of content delivery networks. Further review includes caching practices, hosting setup, and frontend diagnostics.

What Works Well:
  • Good Initial Performance Metrics: Several key metrics are strong, indicating a fast initial load.
  • Largest Contentful Paint (LCP): A good 2.3 seconds.
  • First Contentful Paint (FCP): A fast 0.9 seconds.
  • Time to Interactive (TTI): A respectable 3.0 seconds.
  • Responsive Server: The initial server response time (TTFB) is solid at 280 ms.
  • Robust Infrastructure:
    • The site is hosted on Amazon Web Services (PaaS) and utilizes the Amazon CloudFront CDN and HTTP/2 protocol.
  • Secure Foundation: The site correctly implements HTTPS and an HSTS policy for enhanced security. It is also properly configured for mobile devices with a viewport meta tag.
  • Advanced Tag Management: The use of Tealium and Google Tag Manager allows for sophisticated tracking and marketing integrations.
What Needs Improvement:
  • Critical Load Performance Warning: The analysis generated a warning: "The page loaded too slowly to finish within the time limit. Results may be incomplete." This indicates severe performance issues that prevented a full analysis and suggests the user experience is very slow.
  • Extremely Poor Visual Stability (CLS): The Cumulative Layout Shift is 0.548, which is exceptionally high (target < 0.1). This means users experience severe and disorienting content shifting as the page loads.
  • High Total Blocking Time (TBT): The TBT is 220 ms, which is above the recommended threshold. This is likely caused by the execution of analytics and tag management scripts (Tealium, Google Tag Manager) during the initial load, which block the main thread.
  • Slow Speed Index: The Speed Index is 3.4 seconds, indicating that the page feels slow to load visually, despite the good FCP and LCP metrics. This is often a symptom of high CLS and TBT.
  • Console Errors: A network request to https://auth.williamhill.com/cas/imAlive failed with a 401 (Unauthorized) status. This suggests an issue with an authentication or session-keeping mechanism.
  • Missing Structured Data: The site does not use schema.org markup, which is a missed opportunity for enhanced SEO visibility.
Recommendations:
  • Urgently Address CLS: The 0.548 CLS score is the most critical user-facing issue.
    • Identify the elements causing the layout shifts. This is often due to ads, banners, or images loading without reserved space.
    • Use CSS properties like aspect-ratio or min-height to reserve space for these dynamic components before they load. Ensure all <img> tags have explicit width and height attributes.
  • Investigate the Page Timeout: The timeout warning is a major red flag.
    • Perform a deep performance profile to identify what is causing the prolonged load time. This is likely due to the sheer number of scripts being loaded and executed by Tealium and GTM.
    • Audit all tags and scripts firing on page load. Remove any that are redundant or unnecessary. Defer the loading of non-critical analytics, A/B testing, or personalisation scripts until after the page is fully interactive.
  • Reduce Total Blocking Time: To lower the 220 ms TBT, optimize the execution of third-party scripts.
    • Configure triggers in GTM/Tealium to fire on user interaction (e.g., scroll) or after a delay, rather than immediately on page view. This will free up the main thread during the critical initial load.
  • Resolve the 401 Network Error: Investigate the failed imAlive API call. Determine if this is expected behavior for unauthenticated users or if it indicates a bug in the session management logic that could affect user experience.
Momchil Chonov

Lead Author's Summary and Final Rating

Momchil ChonovGambling Expert & Content Team Lead
Very High Overal Expert Score 7.0/10 or 70 %

William Hill manages to blend casino tradition with modern extras in a way that few big-name sites nail. The live casino stands out thanks to slick organisation, notable high-limit and branded tables, and fun niche choices. Responsive odds, jackpots, and new releases show up regularly, and the exclusive slots genuinely feel set apart from the usual titles. The size and clout of its social media operation is hard to beat, and responsible gambling information is never more than a click away - something our team values highly.

However, the selection of digital table games, especially roulette and blackjack, is lagging behind both specialist and even generalist UK sites. For slot fans, while there’s a healthy crop of exclusives and branded content, the total slot count falls short of mega-catalogue rivals, and community-driven features like in-house leaderboards would energise the regulars. From a legal standpoint, the lack of a table of contents in the T&Cs and surprise account fees could catch out casual readers. My colleagues also pointed out that casino communications tend to be drowned out by sports across most William Hill channels.

Welcome Bonus

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Max Bonus Amount 200 Free Spins
Bonus Code BBS200
Significant Terms Full T&Cs Apply. 18+. Play Safe. New customers using Promo code BASS40 only. Opt in required. 1x per customer. Min. £10 deposit and stake on Big Bass Bonanza only. Max. bonus £40 with 35x wagering to use on Big Bass Bonanza only. Bonus expires 24 hours from issue. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. www.gambleaware.org #Ad
Wagering Wager Free
Validity 72 hours
Max Bet with Bonus Funds 0.10
Maximum Cashout £30
How to Claim Sign-up with promo code "BBS200" and Opt In
Games Allowed Big Bass Splash

Welcome Bonus Comparison

Operator Bonus
£25 Learn More Lowest
200 Free Spins
£6000 Learn More Highest
Full T&Cs Apply. 18+. Play Safe. New customers using Promo code BASS40 only. Opt in required. 1x per customer. Min. £10 deposit and stake on Big Bass Bonanza only. Max. bonus £40 with 35x wagering to use on Big Bass Bonanza only. Bonus expires 24 hours from issue. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. www.gambleaware.org #Ad

William Hill Slots

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99.07% No x1000 Play Slot
99.00% No x1,000 Play Slot
99.00% No No data Play Slot
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98.95% No x2500 Play Slot
98.90% Yes x30 Play Slot
98.72% No x1000 Play Slot
98.06% Yes x20,000 Play Slot
98.00% No 1014x Play Slot
98.00% No x7500 Play Slot
98.00% No x200 Play Slot
98.00% No No data Play Slot
98.00% No 60000 Play Slot
97.80% Yes x13,000 Play Slot
97.71% Yes x2000 Play Slot
97.69% No x1,250,000 Play Slot
97.50% No x225,000 Play Slot
97.50% Yes x250000 Play Slot
97.43% No x1500 Play Slot
97.40% No 50000 Play Slot
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Software Providers

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The William Hill Casino Mobile Apps

William Hill Casino on Google Play
William Hill Casino Android QR Code
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William Hill Casino on Google Play
William Hill Casino in the App Store
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William Hill Casino on App Store

Payments

Payment Min Deposit Max Deposit Min Withdrawal Max Withdrawal Fees & Notes
£5 £5,000+ Tied to card limits £5,000+ Same fee structure as linked card (usually no fee)
£50 £5000 Bank withdrawal £5000 Instant bank transfer; Europe-wide, few UK casinos
£5–£10 Varies £5–£10 Platform-defined Fee‑free, instant to deposit, 1–2 days withdrawal
£5+ Platform-defined £5+ Platform-defined Similar to card/Apple Pay terms
£5 £5,000+ £5 Varies Typically free; some sites treat as cash advance with fees
£5–£10 Site/platform defined £10–£20 Platform-defined Withdrawal to Skrill 3.49%, bank free (VIP), card up to 3.99%
£5 Varies; unlimited once verified £0.50 (to bank) Unlimited once verified No fee for standard domestic transfers; 1% fee for instant transfers
£1 £1000 Not available Not available Prepaid voucher—deposit only; no withdrawals
£5–£10 Site dependent £10–£20 Platform-defined Free deposits; card ≈2.9%; bank/wire ≈£2.90; crypto 2%
£5–£10 £5,000–£25,000+ £5 or £10 £5,000–£25,000+ No fees; instant deposits, 1–2 days withdrawals
£5 £5,000+ £5 Platform-defined Typically free; some sites treat as cash advance with fees
£50 £5000 Bank withdrawal £5000 Instant bank transfer; minimal/no fees
£10 £2,000–5,000 £100 £10,000 Instant deposits; withdrawals take 1–5 days; card/fx fees ~1.7–2.9%; bank/wallet ~£5–8 fee on withdrawal

Popularity

We’ve compiled William Hill’s estimated traffic using insights from Ahrefs.com and Semrush.

Ahrefs Organic Traffic 2,931,256
Ahrefs Paid Traffic 7,195
Semrush Organic Traffic 4,151,765
Semrush Paid Traffic 16,359
William Hill Site Semrush Traffic

Responsible Gambling

Self-Exclusion Yes
Deposit Limit Settings Yes
Spending Limit Settings Yes
Time-Out and Gaming Time Reminders Yes
Self-Assessment tools Yes
subtitle=”As a UKGC-licensed platform, {casino_name} is committed to the highest standards of responsible gambling and player protection.”]

William Hill Casino Company

Company Name WHG (International) Limited
Founded 2007
Founder William Hill
Headquarters Suite 601/701 Europort, Europort Road, Gibraltar
Phone +350 2000 2711
E-Mail Not listed
CEO Roland Jennings
CFO Not listed
Other key personnel Mark Robert Kepm - Key Principal
Subsidiaries Mr Green Ltd., William Hill Australia Ltd, WHG (International) Limited
Owned Brands William Hill Sportsbook & Racebook 🞄 William Hill Online 🞄 Mr Green 🞄 21 Nova 🞄 EuroGrand 🞄 888sport
Parent Organisation Evoke PLC
Employees 500 - 1000
Markets GB, AD, AO, AI, AQ, AG, AR, BS, BO, BW, CL, FI, GI, GG, IE, IM, IT, JM, JP, JE, MT, NZ, NO, ES
Shares 449.8 million
Stock Exchange London Stock Exchange
Stock Price 62.30 GBP
Number of POS Not listed
Number of Clients Not listed
Revenue $37500000

Conclusion

Momchil Chonov - Gambling Expert & Content Lead Email

William Hill Casino is a top choice for those who value a trusted name, an exclusive live experience, and reliable support. For a blend of slots, branded tables, and fast access, it’s a safe bet. With a push towards richer casino features, clearer communication, and a nudge for slot and RNG breadth, it could soon be the go-to platform for UK casino fans. Give it a try and see if you find your own winning formula here.

Momchil Chonov
Gambling Expert & Content Lead
7.1/10 Register Here

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