She is a Senior Web Designer at iGaming.com and at Casino.net.
The short version: she trained as an artist, chose engineering design instead, and now shapes how Casino.net looks and how it works.
| Born: | Varna, Bulgaria |
|---|---|
| Lives in: | Varna, Bulgaria |
| Education: | Bachelor’s degree in Engineering, Technical University of Varna |
| Other Qualifications: | SoftUni AI courses in Prompt Engineering; Advanced Academy Front-End Development; SoftUni UX design courses, and a long list of shorter self-taught courses |
| Gambling Expertise: | UX research and user behaviour, conversion-focused design, design consistency and brand experience, interaction design, information architecture, user-centred UI design |
| Other Areas of Expertise: | UX/UI design, design systems, user behaviour |
| Joined iGaming.com: | May 2018 |
| Position at iGaming.com: | Senior Web Designer |
| Joined Casino.net: | 2025 |
| Position at Casino.net: | Senior Web Designer |
| E-mail: | anna.kamenova@casino.net |
She was heading for an academy of arts and turned towards engineering design instead, because she wanted the things she made to do a job.
Anna knew from an early age that she wanted a career in art. She finished her primary education with excellent results, was accepted into an art high school, and at that point the path looked settled: an academy of arts, and then work as a professional artist.
Those years changed her mind. She still enjoyed the creative process, but academic artwork on its own did not satisfy her. Art has its own value when it exists for its own sake, and she wanted the things she made to have a purpose, a function and a real connection with the people who would use them. That is what took her to the Technical University of Varna and to engineering design.
There she found applied design: graphic design, logos, visual identity, prepress and much else. She fell in love with the idea that something can be visually engaging and solve a problem at the same time, making things easier, clearer or more accessible. She specialised in web design and now has more than 25 years in the field, which covers the whole arc from the early web to today’s digital products. The tools and the technology changed beyond recognition, but the principles she works to did not: understand the person on the other side, communicate clearly, and build something that is both beautiful and functional.
She kept adding to that foundation with courses in Front-End development and applied psychology, and user experience gradually became one of her strongest professional interests. She has always cared not only about how something looks but about why it works the way it does, how people read it, what moves them to act, and how an experience can be made to feel natural. She treats design today as the meeting point of art, technology, psychology and function, and what still keeps her in it is the part where she anticipates how someone will move through the whole experience, sometimes towards something they did not yet know they wanted.
| Place | Job |
|---|---|
| Simbol Sep 2002 – May 2003 | Graphic Designer An advertising agency, where she covered every stage of the work, from corporate identity and marketing materials through to prepress production. |
| Ena Press May 2003 – Mar 2004 | Graphic and Brand Designer Developed her prepress knowledge further and spent a short internship at a print house, seeing what prepress production looks like in practice. |
| Pixel Design Mar 2004 – May 2011 | Owner Founded the studio because clients wanted a full service and expert guidance in one place. She worked across graphic design, logos and corporate branding, later took on project management, and started on web design here. |
| Flat Rock Technology May 2011 – Sep 2015 | Website, App and Graphic Designer Joined a technology company with a broad client portfolio, which built her flexibility and her habit of researching the market, the product and the users behind every new niche. |
| Mail.bg Sep 2015 – Sep 2016 | UX/UI and Product Designer Worked on a single product for the first time, which sharpened her eye for the smallest detail and her understanding of what one product actually needs. |
| Freelance Sep 2016 – May 2018 | UX/UI, Web, App and Brand Designer Put years of accumulated knowledge into practice across both services and products, which broadened her perspective and her confidence in applying it. |
| Criptomedia.com | Web Designer Built end-to-end web solutions in a brand new field, presenting large volumes of information in a way that stays digestible. It taught her to take on impossible tasks and to bend the rules in a way that still felt right. |
| iGaming.com May 2018 – Current | Senior Web Designer Builds dozens of domains with similar content and different focuses, restructuring large amounts of information, improving usability and anticipating how people will behave. |
| Casino.net 2025 – Current | Senior Web Designer Designed the visual identity of the whole site with its growth in mind, and organised the information so that it stays simple and intuitive and points the reader at what they came for. |
| Education | Degree |
|---|---|
| Secondary School for Humanities and Arts “Konstantin Preslavsky”, Varna Sep 1994 – Jun 1998 | Art school The four years in which she expected her career as a professional artist to start. |
| Technical University of Varna Sep 1998 – Jun 2002 | Bachelor’s degree in Engineering Design Where she found applied design, and the idea that something can look good and do a job at the same time. |
Anna’s goal for the new domain is a clear and intuitive experience that builds trust, and that turns the site’s expert information and data into real value for readers and for the business alike. She wants every element to have a purpose, from helping someone find the right market and the right content through to guiding them towards the next action, while supporting organic traffic, engagement and conversions. Good design, in her words, feels effortless to the user and has a clear business strategy underneath it. She talks more about that on the page introducing the people behind Casino.net.
Anna’s expertise in this industry is largely about turning large amounts of complex information into a clear digital experience. Much of that structure follows the criteria the team scores operators against. She works with several types of content, data and criteria that have to be structured so a reader can quickly find what matters, compare the options and move with confidence. A good gambling product, in her view, is not the one that gives you the most information but the one that helps you understand it and choose what is right for you. Structure, clarity, trust and an understanding of user behaviour are what shape her approach.
She organises large amounts of complex information into clear, intuitive structures. Strong information architecture and a deliberate content hierarchy are what make it easier for a reader to understand a page, navigate it and compare the options on it.
She designs interfaces around real user needs, behaviours and expectations. The focus is on clear, consistent and accessible experiences that reduce friction and help people find what they need quickly.
She uses behaviour, analytics and feedback to understand how people interact with the product and where they run into friction. Those insights refine the design decisions, improve usability and bring the experience closer to what people actually need.
That thinking traces back to the promise Casino.net makes to its readers: a page should never make gambling look easier than stopping. She makes sure the tools a player needs to set a limit or take a break sit in plain sight, not three clicks deep, because it is design that decides which of the two happens. Always play responsibly.
Here are some recommended reads from our site by other authors:
The operators licensed to serve Canadian players, and the scores behind them.
How the UK market is regulated, and which operators come out on top.
A province-by-province market, and the operators that reach its players.
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