Manuela believes that…
That view is consistent with how the site’s methodology treats trust and transparency: player safety comes first. Responsible gambling is at the forefront of everything she does in her line of work. Always play responsibly.
Hey, there I’m Manuela Nikolova
She is a Senior Content Writer at iGaming.com and the Social Media Expert at Casino.net.
Quick Facts for Manuela
6+ years in the online gambling industry
Follows online slots closely
Master’s in Marketing and Brand Management
Puts player safety first
Manuela joined iGaming.com as a senior content writer in 2021 and has spent more than six years in the online gambling industry. She came to the Casino.net team in 2025 as its Social Media Expert, where she looks at how casino brands engage with their audiences and whether the way they talk to players earns any trust.
Page Content
About Manuela
The short version: she judges a casino by how it talks to its players, not by how it advertises.
| Born: | 1993 |
|---|---|
| From: | Varna, Bulgaria |
| Lives in: | Varna, Bulgaria |
| Gambling Experience: | 6+ years |
| Favourite Topics: | Social media, slots, responsible gambling |
| Education: | Bachelor’s Degree in International Business; Master’s Degree in Marketing and Brand Management |
| Certificates: | Digital Marketing Expert from SoftUnit Digital |
| Joined iGaming.com: | 2021 |
| Position at iGaming.com: | Senior Content Writer |
| Joined Casino.net: | 2025 |
| Position at Casino.net: | Social Media Expert |
| E-mail: | manuela.nikolova@casino.net |
Role and Mission at Casino.net
Manuela wants to provide an objective analysis and evaluation of how online casino brands engage with their audiences. Her focus is on transparency, responsible gambling and the way an operator builds trust, values she shares closely with the wider Casino.net team introduced on that page. The goal is to give the reader every detail they need to decide whether a given brand is a good and trusted choice for them.
Gambling Industry Expertise
Manuela specialises in social media and has worked in the area for more than six years. She collects the information she needs firsthand, researching and evaluating the social media presence of online casinos in detail. The player always comes first, so she is committed to providing transparency at every step of the process, a commitment spelled out in more detail on the site’s wider mission.
Social Media
She has worked as a social media expert at gambling affiliates and beyond, and it is the field she knows best. Her read on a casino comes from working through the channels herself: how a brand talks to its players, how often, and which of its channels are quietly dead.
Content Writing
She has years of experience in content writing for online gambling and for other industries, and she has been a senior content writer at iGaming.com since 2021. It is the discipline behind everything else she does: the research comes first, and the page says only what the research supports.
PR and Influencer Marketing
Across several industries and over many years, her duties have included partnerships with influencers, brands, magazines and other online publications. She negotiates the coverage and coordinates the content that comes out of it, which is also how she knows what a paid placement looks like from the inside.
Stance on Responsible Gambling
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